impact of advertising on consumer behaviour

248 results for impact of advertising on consumer behaviour

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  • El merchandising en el establecimiento virtual: una aproximación al diseño y la usabilidad.

    ... es probable que reduzca el impacto de la marca. Estos autores indicaban ..., Demographics on the Consumer's Online Buying Behavior". Journal ... in the consumer online behaviour since they are reference points with ... Techniques of animation, advertising in the store Management Selection ...

  • Five things we still don’t know about the e-Privacy regulation (which are getting very annoying!)

    With all the focus on Brexit and the California Consumer Privacy Act (CCPA), there has not been much published about the draft e-Privacy regulation recently. Readers will remember that there had been plans to implement this companion legislation (which covers specific issues regarding cookies and direct marketing among other things), at the same time as...

    ... Brexit and the California Consumer Privacy Act (CCPA), there has not ... pop-up or banner advertising (directed at an individual rather ... with supervisory authorities, impact assessments and, most significantly, ...-users or to monitor their behaviour. In my view, the draft needs careful ...

  • Competition after unbundling: entry, industry structure, and convergence.

    ... is absent or that consumers do not reap substantial benefits ... that their actions have an impact on market entry and industry ...Kessides, Advertising, Sunk Costs, and Barriers to Entry, ... Zhang, Dynamic Oligopoly Behaviour in the Airline Industry, 11 INT'L J. ...

  • E-Commerce in Europe: A Look at the Ongoing Impact of the European Commission’s 2017 E-Commerce Sector Inquiry

    For twenty years or more, the European Commission (EC) has taken little or no formal enforcement action against anticompetitive distribution practices. However, the recent fines on Nike, Guess and others mark a dramatic change of policy. In the latter half of 2018, the EC imposed fines totalling over €150 million in relation to online distribution...

    ... an important mechanism for allowing consumers in one Member State to approach suppliers in ... of concern: cross-border sales and advertising restrictions (so-called geo-blocking); ...And in the Stihl case, the behaviour condemned by the French authority had been ...

  • The Moebius Strip: private right and public use in copyright law.

    ... because of concerns about the impact of amendments to the Copyright Act ..., technologies that allow consumers, not just competitors, to reproduce ... engaging in the proscribed behaviour."). . (118) Thomas, supra note 62, ... ban on lawyer advertising of personal injury services). See ...

  • Federal fairness to state taxpayers: irrationality, unfunded mandates, and the 'salt' deduction.

    ... dollars alone, the largest impact of the Alternative Minimum Tax is to ... can be generalized to consumer choices more generally. In addition, ...(2000), which argues that advertising and easy credit "inhibit the ... and the theory of rationol behaviour, in UTILITARIANISM AND BEYOND 39, ...

  • Airline Finance News - Europe.

    ... have an adverse long-term impact on independent airlines, Andrew ..., which has weakened consumer demand. "At the current pace, it ... and the "altered travel behaviour of the passengers." It added: ... bring further savings on advertising, structure and handling. Vueling ...

  • The Starting Point for a Big Data Project: The Privacy Impact Assessment

    The era of big data is here. Although we are yet to see its full potential, the use of big data analytics is already proving invaluable to businesses and its applications have been found in numerous and diverse sectors. Please see full Publication below for more information.

  • Antitrust in focus

    This newsletter is our take on the antitrust developments we think are most interesting to your business. Peter McDonald, partner based in Sydney, is our editor this month.

    ... . . . . Consumer & Retail . . . . UK ... of the judgment and its impact on the public interest”. . . ... to other markets (online advertising etc). The upshot is that, pending ... in the anti-competitive behaviour are assigned to other positions for ...

  • What’s Driving the US Antitrust Agencies?

    As antitrust veterans know, no matter how much a new administration may want to change how antitrust is enforced, the bulk of the agencies’ enforcement agenda remains relatively constant from one administration to the next. Overheated rhetoric notwithstanding, most enforcement decisions are driven by the application of widely shared principles to the facts, with the result that the cases that get

  • The Challenge of the Internet for EU and US Retail Distribution Strategies

    The increasing importance of the internet has caused EU and US antitrust regulators to look closely at a range of trading policies including restrictions on internet sales, geo-blocking, use of on line platforms, MFN clauses and other pricing issues. Please see full Presentation below for more information.

  • Fashion Law - Autumn/Winter 2016

    The business of fashion is exciting, fast paced and driven by passionate and creative people. But it is important to remember that it is just that – a business. While creativity and passion are integral to success in the fashion industry, they won’t get you there alone. Being surrounded by people who can assist in the more mundane aspects of business – corporate structure, employment law, as well

  • Hogan Lovells academic all-stars debate hot tech topics

    On 17 March Hogan Lovells hosted a live webinar where several of our Global TMT thought leaders interviewed a panel of academic experts from our Law and Technology Academic Advisory Council on the key legal and tech trends for 2017, including regulation of artificial intelligence, competition law and big data, global privacy and copyright trends, and the future of broadband privacy regulation.

    ... gain insight on and predict consumer behaviour. Trey Hanbury, a partner ... Brexit and how it might impact UK privacy rules. If you would like ..., ad tech, native advertising and other cutting edge tech ...

  • The empowerment model: a critical reflection of empowerment in Chinese culture.

    ... (Fisher, 1994) and consumers (Frese & Davis, 1997) also emphasize ... for the Theory of Social Behaviour, 25, 115-138. . Hong, Y. Y., Morris, ...(1993). Psychological impact of biculturalism: Evidence and ...Hong Kong: Authentic Advertising and Printing Company. . Lord, J., & ...

  • World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability.

    ... crucial factor has a critical impact on the development process. In ... between producer and consumer, owner and renter, elite and masses, ... values and norms of behaviour by repetition, which automatically ... through "an extensive 'advertising' campaign." (202) "Governments trade ...

  • Incrementalism: eroding the impediments to a global public procurement market.

    ... size of the market and its impact upon both the public and private ... are being spent) or as consumers (or recipients of government ... spending can influence behaviour and infuse growth in communities and ... to consider the need for advertising as each call-off comes up."); cf ...

  • Hogan Lovells academic all-stars debate hot tech topics

    On 17 March Hogan Lovells hosted a live webinar where several of our Global TMT thought leaders interviewed a panel of academic experts from our Law and Technology Academic Advisory Council on the key legal and tech trends for 2017, including regulation of artificial intelligence, competition law and big data, global privacy and copyright trends,...

    ... gain insight on and predict consumer behaviour. Trey Hanbury, a partner ... Brexit and how it might impact UK privacy rules. If you would like ..., ad tech, native advertising and other cutting edge tech ...

  • Do norms still matter? The corrosive effects of globalization on the vitality of norms.

    ..., the spread of Western consumer culture, and the like. In the end, ... investment has had a powerful impact on Vietnam. (104) Between 1988 and ... includes the "behavioural manifestations" of those ...ADVERTISING 53, 54 (1990) ("[T]he willingness to ...

  • The local law of global antitrust.

    ...(89) . The more significant impact of cooperation agreements has been ... foreign companies and consumers as well, and one might discount any ... an end to anticompetitive behaviour occurring on its territory and it ...(1992) (holding NAAG fare advertising guidelines preempted under the ...

  • Chapter III. General review of the legal activities of the United Nations and related intergovernmental organizations

    A. General review of the legal activities of the United Nations 1. Disarmament and related matters 147 2. Other political and security questions 151 3. Environmental, economic, social, humanitarian and cultural questions 153 4. Law of the sea 177 5. International Court of Justice 179 6. International Law Commission 219 7. United Nations Commission on International Trade 220 8. Legal...

    ... during the year that had an impact on European security. Following the ... Nations Guidelines for Consumer Protection (as expanded in 1999), ... claims or information in advertising and other marketing activities. The ... of consumer choices and behaviour and the possible implications, ...

  • Guide to Doing Business in Canada - June 2013 Edition

    1. INTRODUCTION - This Guide to Doing Business in Canada was initially developed to assist our clients. We are pleased that it has also been very helpful for many others, including senior managers of non-Canadian business enterprises who are considering setting up a business in Canada, or who are already managing a business here. In particular, it...

  • European IP Bulletin - Issue 79, April 2011

    In This Issue: Patents: Gedeon Richter plc v Bayer Schering Pharma AG: “Obvious to Try” and “Fair Expectation of Success” In Gedeon Richter plc v Bayer Schering Pharma AG [2011] EWHC 583 (Pat), Gedeon Richter plc applied to have two divisional patents belonging to Bayer Schering Pharma AG revoked for invalidity (the ‘301 and ‘069 patents). One of the grounds of invalidity was

  • Guidance Note: European Law & Regulations: A Survival Guide For Technology Companies

    1. Introduction 2. Privacy, Data Protection and Direct Marketing 3. Mandatory Consumer Protection Laws 4. Product Safety Regulation 5. Misleading and Comparative Advertising 6. Disclosure Requirements for Websites and E-mails 7. Enforceability of Clickwrap and Shrinkwrap Licences 8. Intellectual Property Rights in Europe 9. Distribution and...

  • The readability and audience acceptance of printed health promotion materials used by environmental health departments.

    ... control 8 Home safety 26 Consumer safety 15 Promotion of the ... "discrete" commercial advertising) "Campylobacter" MBC and Local ...(1991). The impact of a skin cancer control education ... attitudes, intentions and behaviour. Journal of Personality and Social ...

  • Economic activity and institutions: taking stock.

    ... as possible, the ecological impacts of economic activity as ... the economy, institutions, behaviour, culture, ecology and belief ... crises, or shifts in consumer preferences. This is especially the ... efficiency Competitive advertising Inordinately productive enterprise ...