impact of advertising on consumer behaviour
263 results for impact of advertising on consumer behaviour
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The Adoption of Mobile Game Applications as Sustainable Social and Behavioral Change.
...Consumers spent $22.41 billion on video games, ... and services have had an impact on the ways people, enterprises, and ... the individual and social behaviour of individuals. This results from ... subscription-based and advertising-supported network (Carbonara, 2014). ...
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Behavioral Economics Goes to Court: The Fundamental Flaws in the Behavioral Law & Economics Arguments Against No-Surcharge Laws.
... be permitted to charge a consumer a higher price if the consumer wants ... words, a pricing scheme advertising a price of $100 and adding a $2 fee ... economic theory, the market impact of a "cash discount" should be the ... price a number of behavioural biases are engaged which also make ...
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Factores internos que predisponen al consumidor hacia la multicanalidad.
...Journal of Retailing and Consumer Services, 19(3), 325-331. . AIMC, ...Journal of Advertising Research, 39(5), 27-37. . Chiang, W. ...(2003). Asymmetrical impact of trustworthiness attributes on ... mixed emotions in consumer behaviour: Investigating ambivalence in ...
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Proposed Final Judgments:
... programming to residential consumers in violation of Section 7 of the ... States filed a Competitive Impact Statement (``CIS''), a proposed ... differences in the: (1) Advertising revenues earned through MVPD versus ... to entry, anticompetitive behaviour by the would be acquisitionor, ...
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Factores determinantes de la repeticion de la compra de ropa a traves de dispositivos moviles.
... and product information on consumers' emotional responses to an online ... Internet Marketing and Advertising, Vol. X, pp. 1-12. . Bennett, R., .... Kao, D. T., 2009, "The impact of transaction trust on consumers' ... on young consumers' online behaviour". Journal of Fashion Marketing and ...
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Flow of Business Newspaper Information in Scholarly Publications: A Study on the Wall Street Journal Newspaper indexed in Web of Science.
... suggests that the scientific impact of a research will be boosted by ...Journal of Advertising Research 7 0.18 32.13 103. Journal ...Journal of Consumer Psychology 7 0.18 32.49 105. Journal ...Journal of Consumer Behaviour 2 0.05 69.59 536. Journal of ...
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Trademarks and digital goods.
..., was likely to confuse consumers about the source of those digital ...(23) Neither Dastar's advertising nor the videos themselves made any ... with a certain 'ritual' behaviour."); Jason Evangelho, Forget Vinyl, ... by concern about the impact of confusion on observers of the ...
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INTERNET-ENABLED COLLECTIVE INTELLIGENCE AS A PRECURSOR AND PREDICTOR OF CONSUMER BEHAVIOUR.
... Dimitrova (2012) argued that fewer people trust traditional advertising but rather increasingly inform and look at opinions of people in the ...Reliance on either friend or family recommendations had an impactful influence on consumer intention to buy. This was mainly due to the ...
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A fundamental critique of the law-and-economics analysis of intellectual property rights.
... phenomena and economic behaviour, and it would be superfluous for ... in the reduction of consumer search costs. This presupposes that ... have a communication, advertising and differentiation function, (66) ...), see Clive Boddy, The impact of corporate psychopaths on ...
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Perceived quality as a antecedent for buying intention of the olive oil from bajo Aragon with protected designation of origin/la calidad percibida como antecedente de la intencion de compra del aceite de oliva del bajo Aragon con denominacion de origen protegida.
... intention for aragonese consumers, supposing in this way a key factor ... concept of loyalty is the behaviour pattern of customer preference for a ... a positive and significant impact on consumer loyalty. . H2: The ...(1991). "Advertising, Information, and Product Quality: ...
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Advertising trends of information products in a Nigerian newspaper.
...Advertising calls the attention of consumer to buy product or service, persuade user to buy .... Impact of advertising . Advertising is one of the most ... helps change some form of attitude or behaviour as a means of avoiding the threat. Fear appeal ...
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Associations to the Rescue: Reviving the Consumer Class Action in the United States and Italy
I. Introduction - II. The importance of collective actions in providing redress for negative value consumer claims - A. Injuries to Consumers in the United States and Italy: An Illustration - B. The Collective Action as a Consumer’s Only Remedy - III. Italy’s new class action as the government’s remedy - IV. The U.S. and Italian approaches to protecting consumers through collective actions for...
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The importance of market intelligence in Spanish firms' exporting activity.
... distance, strategic behaviours (adaptation versus standardisation ...advertising and promotion) in a variety of ... regulations, and different consumer reactions to similar marketing ... market needs has a positive impact on export performance. . 2.3. Market ...
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BRAND LOYALTY AND DETERMINATES OF PERCEIVED QUALITY AND WILLINGNESS TO ORDER.
... successfully persuaded end consumers to purchase their products. ... various types of purchase behaviours (Falahat et al., 2017; Sheth, 1981). ... analyse product prices, advertising, distributor image and brand ...Trade promotion has an impact on retailers' behaviours (Neslin et ...
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Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category.
... that the economic crisis has a negative impact on sales of luxury products, while it does not ... gift, special exhibition or product advertising at point of sale, and the insertion of the .... Granfield, M., 2009, "The Ten Buyer Behaviour Trends in Recession 2009". Disponible en ...
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The misconception of the consumer as a homo economicus: a behavioral-economic approach to consumer protection in the credit-reporting system.
... remained on their credit reports or the impact their credit history could have on insurance ... has been a proliferation of confusing advertising using "free credit report" in connection with the .... (124.) See J. L. Baxter, Behavioural Foundations of Economics 6 (1993). . (125.) See ...
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Product Liability in Latin America.
... manufacturing and supply of consumer products, a proper understanding of ... liability issues has a direct impact on profit. More often than not, ... to prevent future harmful behaviour to consumer rights). . General civil ...) imposition of counter-advertising. . Without limitation to the civil ...
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GRASPING FOR ENERGY DEMOCRACY.
... of energy law reform: consumer choice, local control, and access to ..."103) would have a limited impact on the overall grid and utility ... from the playbook of advertising. (321) . Yet something will be lost ... Energy Use: Applying Behavioural Economics to Understand Consumer ...
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Introducing the "new handshake" to expand remedies and revive responsibility in eCommerce.
..., especially in business-to-consumer ("B2C") contexts. "Buying local" may ... for complaints that directly impact sales. Companies and consumers are ...(72) In addition, advertising and disclosure laws generally fail ... (2001); Customer Complaint Behaviour, Queensland Gov't, ...
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A Study of Brand Contribution to Earnings or Revenues.
... only partially examined the impact of corporate branding on consumer ... or in store advertising to attract more customers. For ...J. (2010). Consumer behaviour. Mason, Ohio: South - Western ...
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Buying through direct methods: benefits and limitations from the consumer point of view.
... experiences and have a significant impact on consumer behaviour (Keen, Wetzels, De Ruyter ...Journal of Advertising Research, 36 (2), pp. 69-76. . DHOLAKIA, R.; ...
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Against Financial-Literacy Education
The dominant model of regulation in the United States for consumer credit, insurance, and investment products is disclosure and unfettered choice. As these products have become more complex, consumers' inability to understand them has become increasingly apparent, and the consequences of this inability more dire. In response, policymakers have embraced financial-literacy education as a necessary...
... International Conference on Consumer Law in Cape Town, South Africa, and ...135 When advertising from a small loan lender described a ...Christopher Lundquist, The Impact of Credit Counseling on Subsequent ... of influencing future behaviour is to reach children while their ...
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To protect children from a child abusive industry, legislation, education, and public mobilisation required.
... reduce the influence of advertising and violent entertainment on ... have helped reduce the impact of commercial pollution on the ..." to become savvy consumers? Has it been healthy to isolate ... children's attitudes, behaviours, clothing, language and also, ...
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TELUS Reports Results for Third Quarter 2015; 119,000 net new wireless postpaid, high-speed Internet and TV customers.
... investment and heightened consumer activity. Our track record is strong ... measures are not expected to impact TELUS' customer service or its ... on competition, consumer behaviour, the economic situation, government ... period, an increase in advertising and promotions expenses. Other goods ...