impact of advertising on consumer behaviour
248 results for impact of advertising on consumer behaviour
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vLex Rating
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The Adoption of Mobile Game Applications as Sustainable Social and Behavioral Change.
...Consumers spent $22.41 billion on video games, ... and services have had an impact on the ways people, enterprises, and ... the individual and social behaviour of individuals. This results from ... subscription-based and advertising-supported network (Carbonara, 2014). ...
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Tobacco Products; Required Warnings for Cigarette Packages and Advertisements
...Advertising Act (FCLAA) of 1965 to require each ... C. FDA's Consumer Research Study on Revised Textual ... Economic Analysis of Impacts. XIII. Analysis of Environmental ...Cognitions and Behaviours.'' Addiction, 92(11):1427-1436, ...
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A Study of Brand Contribution to Earnings or Revenues.
... only partially examined the impact of corporate branding on consumer ... or in store advertising to attract more customers. For ...J. (2010). Consumer behaviour. Mason, Ohio: South - Western ...
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PERCIEVED VALUE DIMENSIONS ON ONLINE SHOPPING INTENTION: THE ROLE OF TRUST AND CULTURE.
... that positively affects consumer in the online shopping environment ... differ in pattern of behaviour and attitude (Yoo & Donthou, 2001). ... and navigation design has an impact on shoppers' attitude and perceived ... on cultural values and advertising indicate that customers who exhibit ...
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The Relationship between Competitiveness and Digital Marketing Innovation for a Digital Campaign Design: First Insights Based on a Panel Study in Mexico.
.... Brindle, F. (2017). The impact of digital marketing disruption on ...Journal of Consumer Marketing, 29(2), 86-92 . Stokes, R. ... Leaders reflect on their behaviour and (LDT) commitment to achieve the ... Marketing; Online Advertising; On line PR; Social Media) ...
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Introducing the "new handshake" to expand remedies and revive responsibility in eCommerce.
..., especially in business-to-consumer ("B2C") contexts. "Buying local" may ... for complaints that directly impact sales. Companies and consumers are ...(72) In addition, advertising and disclosure laws generally fail ... (2001); Customer Complaint Behaviour, Queensland Gov't, ...
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INTERNET-ENABLED COLLECTIVE INTELLIGENCE AS A PRECURSOR AND PREDICTOR OF CONSUMER BEHAVIOUR.
... Dimitrova (2012) argued that fewer people trust traditional advertising but rather increasingly inform and look at opinions of people in the ...Reliance on either friend or family recommendations had an impactful influence on consumer intention to buy. This was mainly due to the ...
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Determinantes de la confianza del consumidor hacia el comercio electronico: una aplicacion al caso de Puerto Rico.
... y prometen nuevas formas de impactar y de servir a los consumidores en un ... dirigido a B2C (Business to Consumer), ventas o servicio de la empresa al ..., R.A., 1967, "Consumer Behaviour as Risk Taking". En Cox, D.F. (ed.), ...Journal of Advertising. Vol. 28, Issue 3, pp. 37-61. . ...
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El perfil del consumidor ecologico en Espana.
... muestran preocupados por el impacto que los problemas ambientales pueden ... behavior and the green consumer profile: new evidences". Management ... attitude and ecological behaviour". Journal of Environmental ... and implications for advertising". Journal of Business Research, Vol. ...
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Meta-analysis of incidental advertising and consumer choice.
...We integrate conflicting empirical evidence on the impact of incidental advertising in the consumer choice. Many keys variables ... to: 1) have studied incidental advertising effects on consumer behaviour 2) show a direct or clear indirect effect on purchase behaviour and 3) ...
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After the creative industries: cultural policy in crisis.
... were growing demands for impact metrics and other forms of ... into the circuits of consumer capitalism. . The questions we ask ... specialists, behavioural psychologists and 'change ... strategic objective of advertising ('delivering eye-balls'). There is ...
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Advertising trends of information products in a Nigerian newspaper.
...Advertising calls the attention of consumer to buy product or service, persuade user to buy .... Impact of advertising . Advertising is one of the most ... helps change some form of attitude or behaviour as a means of avoiding the threat. Fear appeal ...
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New technologies and purchase behaviour. An analysis of the determinant variables in M-shopping/Nuevas tecnologias y comportamiento de compra. Un analisis de las variables determinantes de la decision de compra a traves del movil.
... new ways of influencing and retaining consumers (Martin and Quero, 2004). Practically all ... on television over recent years advertising the possibility of acquiring such goods by mobile ... investigation of the antecedents and impact of Internet usage: and individual perspective", ...
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A fundamental critique of the law-and-economics analysis of intellectual property rights.
... phenomena and economic behaviour, and it would be superfluous for ... in the reduction of consumer search costs. This presupposes that ... have a communication, advertising and differentiation function, (66) ...), see Clive Boddy, The impact of corporate psychopaths on ...
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BRAND LOYALTY AND DETERMINATES OF PERCEIVED QUALITY AND WILLINGNESS TO ORDER.
... successfully persuaded end consumers to purchase their products. ... various types of purchase behaviours (Falahat et al., 2017; Sheth, 1981). ... analyse product prices, advertising, distributor image and brand ...Trade promotion has an impact on retailers' behaviours (Neslin et ...
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Behavioral Economics Goes to Court: The Fundamental Flaws in the Behavioral Law & Economics Arguments Against No-Surcharge Laws.
... be permitted to charge a consumer a higher price if the consumer wants ... words, a pricing scheme advertising a price of $100 and adding a $2 fee ... economic theory, the market impact of a "cash discount" should be the ... price a number of behavioural biases are engaged which also make ...
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Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category.
... that the economic crisis has a negative impact on sales of luxury products, while it does not ... gift, special exhibition or product advertising at point of sale, and the insertion of the .... Granfield, M., 2009, "The Ten Buyer Behaviour Trends in Recession 2009". Disponible en ...
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The importance of market intelligence in Spanish firms' exporting activity.
... distance, strategic behaviours (adaptation versus standardisation ...advertising and promotion) in a variety of ... regulations, and different consumer reactions to similar marketing ... market needs has a positive impact on export performance. . 2.3. Market ...
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The misconception of the consumer as a homo economicus: a behavioral-economic approach to consumer protection in the credit-reporting system.
... remained on their credit reports or the impact their credit history could have on insurance ... has been a proliferation of confusing advertising using "free credit report" in connection with the .... (124.) See J. L. Baxter, Behavioural Foundations of Economics 6 (1993). . (125.) See ...
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Product Liability in Latin America.
... manufacturing and supply of consumer products, a proper understanding of ... liability issues has a direct impact on profit. More often than not, ... to prevent future harmful behaviour to consumer rights). . General civil ...) imposition of counter-advertising. . Without limitation to the civil ...
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GRASPING FOR ENERGY DEMOCRACY.
... of energy law reform: consumer choice, local control, and access to ..."103) would have a limited impact on the overall grid and utility ... from the playbook of advertising. (321) . Yet something will be lost ... Energy Use: Applying Behavioural Economics to Understand Consumer ...
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Efectos de la publicidad anticipada de productos futuros sobre la actitud del consumidor: un estudio comparativo entre Espana y Grecia.
... estudio es contrastar el impacto potencial de la cultura, entendida y ... impact of a consistent advertising campaign on consumer memory". ... "New product preannouncing behaviour: A market signaling study". Journal ...
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Factores internos que predisponen al consumidor hacia la multicanalidad.
...Journal of Retailing and Consumer Services, 19(3), 325-331. . AIMC, ...Journal of Advertising Research, 39(5), 27-37. . Chiang, W. ...(2003). Asymmetrical impact of trustworthiness attributes on ... mixed emotions in consumer behaviour: Investigating ambivalence in ...
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THE MODERATING EFFECTS FOR THE RELATIONSHIPS BETWEEN GREEN CUSTOMER VALUE, GREEN BRAND EQUITY AND BEHAVIORAL INTENTION.
... environmental disasters, consumer's behaviors change toward an ... (Ko et al., 2013), green advertising between brand attitude and ... has definitely a positive impact on perceived quality. By extension, ... on green purchase behaviour. Marketing Intelligence & Planning, ...
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Negotiation behaviour. Dichotomy or continuum?
... during the negotiation process, whose impact produces differing outcomes (Roure, 1997; ... Exchange Processes", Journal of Consumer Research, Vol. 15, no 1, pp. 48-54. . GRAHAM, ..., new call tariffs, market objectives, advertising campaigns etc. . (18) Thus an agreement was ...