While most insurance agencies focus on marketing and branding its identity through social media and community service, the Insurance Office of America (IOA), Longwood, FL, also uses a different form of marketing through a partnership with professional sports teams. IOA developed an in-house department that specializes in professional sports teams. This unit has created a program that uses top-rated companies and enhanced client services to create an offering that meets the needs of its professional sports team clients. The agency also negotiates a branding sponsorship with the teams if it has offices in the area. IOA handles more than $1 billion in premium with annual revenues of about $80 million. Roughly 90% of that volume is commercial lines and 10% is personal lines. IOA's partnersh...
ALAN Levin, managing partner of West Virginia Baseball, LLC, asked me to relocate to Charleston in December of 2003 after the group arranged to purchase the franchise from Professional Sports Marketing. I had been blessed with the opportunity to open two new stadiums previously, and each was received with incredible fanfare and record attendance. Few in this industry have the chance to open a new ballpark, and a third opportunity is incredibly rare.
Typically, over 70% of juniors and seniors majoring in marketing at the Hankamer School of Business participate in internship programs according to their individual interests in marketing. Listening and paying close attention to the job market has led Hankamer's marketing department to continue to evolve and offer specialties and programs unique to Baylor University. Baylor University was the first university in the US to offer students a degree in professional selling, and it continues to be a leader among professional sales programs throughout the nation. The Sports Sponsorship & Sales (S3) major is the only one of its kind. This is because of the unique connections that Baylor has with students and professional sports teams. Arts & Entertainment Marketing, a track in the mark...
You know, I understand the professional sports leagues using retro or third jerseys. I know it's about marketing and getting fans to shell out a few bucks for another shirt.
• Steve Pastorino and Julie Hill have joined Snow Lion Corp. Pastorino will serve as Snow Lion's vice president of marketing, overseeing the company's expansion plans via traditional advertising, targeted group sales, new markets and branding. He brings more than 16 years of sales, marketing and management experience, primarily in the professional sports and entertainment arenas. Hill will serve as Snow Lion's expedition logistics and guest services manager. Hill will collaborate with airlines, hotels, trip expedition leaders and a network of travel contacts around the world. She previously worked with a cruise line and spent the past decade arranging group travel for executives and visiting representatives for a large, private financial brokerage firm in California. • Paul ...
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