This research analyzes the drivers of firm growth strategies and the relationship between internationalization and diversification based on the longitudinal study of the Volkswagen Group from 1937 until 2007. The study shows that firm resources, the needs of consumers, and the needs of the business all influence choices of growth strategies. The study also shows that internationalization need not be at the expense of diversification. Indeed, it seems to be an inevitable decision to internationalize and at the same diversify the range of offered products in order to avoid failure in the turbulent, investment-intensive automotive industry.
... range in the core SBA, and such differentiation is recognized here under product diversification w...
... operators may not be held acountable for product liability issues (assuming the operators can be id... and accommodate the growing diversification of services. (221) Each service may place a differ... to offer service and price differentiation but now will be subject to the checks and balances...
Much has been written about the effects of various branding strategies involving the use of brand names, logos, fighting brands, and links of branding to the success of certain products, however, little attention has been paid to the success of branding strategy based on employee perceptions. This study explored various employee perceptions within the Nestlé Corporation, such as branding strategy, importance of the name, effect on sales, and costs vs. benefits of the company logo on their perceptions of the global image based on both current and future branding. The results indicate that stand alone brands owned by Nestle may not necessarily need to carry the Nestle brand name for success in the marketplace and that there would be more benefits of adding the Nestle logo to struggling br...
... that there is a steady amount of differentiation in the independent variables for the overall sampl... of this study were the lack of diversification within each sample, and the relatively low total s...
..., goals, markets, competition, differentiation, and product performance can cause leaders to limi... and vertical integration, and diversification) and identifying what environmental factors suppor...
... appropriate to its particular fund, product or service and, therefore, that it serves no purpo... trading strategies and inadequate diversification. The Department further anticipates that the incre... Hortacsu & Chad Syverson, Product Differentiation, Search. Costs, and Competition in the Mutual Fund...
... reputation vis-a-vis the quality of its products and reluctance to market what it considered as an ..., such as by pursuing excessive diversification simply to accommodate family members. Governance i...Family businesses tend to pursue differentiation, specialization, organic growth, and related diver...
... and capabilities internally due to the product markets they serve and the internal rivalry that m... costs and better product differentiation. In general, strong intrafirm networks enhance rec... strategies, such as diversification through mergers and acquisitions, and internationa...
... the FCC's 1972 Open Skies order, the production of affordable downlink dishes by Scientific Atlant...The Social Differentiation Hypothesis . As the nation grows, it becomes more ... can use for growth are diversification or mergers and acquisitions (Picard, 2002, pp. 197...
The nature of the relationship between strategic groups and performance has long been a controversial issue. We examine the possibility that incorporating the concept of equifinality may shed light on the relationship. Whereas most studies assume that a best-performing strategy exists for a given context, we build on Gresov and Drazin's (1997) theorizing to suggest that multiple strategic groups can be equally effective under a given set of conditions, and that as conditions change so do the strategic groups that are equifinal. More specifically, we develop and test hypotheses concerning the prevalence and viability of different strategic groups under different situations. Our results suggest that progress toward finally diagnosing the strategic groups-performance relationship may depen...
...'s low-cost producer) or on differentiation (wherein a firm tries to create a product or servi... and/or equivocal [i.e., diversification and performance (Palich et ai, 2000), and strategi...
...Company financials 4 . Key products and competitors 4 . Data sourcing 4 . Sales data 4...Therapeutic/geographic diversification further reinforces deal integrity 15 . Merck/Scher...First-in-class status provides differentiation for Januvia franchise in diabetes segment 87 . Mer...
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