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..., and/or threatening uncertainties, for example) will seek to conduct business in other industries.... Montgomery, C.A. (1985). Product market diversification and market power. Academy o...
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... out' strategies and do they relate to product markets or factor markets? What are the factors th... geographical expansion as well as diversification of the product (or service) portfolio offered to t...Entrepreneur A's example highlights the importance of investing in high qua...
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This research analyzes the drivers of firm growth strategies and the relationship between internationalization and diversification based on the longitudinal study of the Volkswagen Group from 1937 until 2007. The study shows that firm resources, the needs of consumers, and the needs of the business all influence choices of growth strategies. The study also shows that internationalization need not be at the expense of diversification. Indeed, it seems to be an inevitable decision to internationalize and at the same diversify the range of offered products in order to avoid failure in the turbulent, investment-intensive automotive industry.
... internationalization was more costly, for example in the 1960s and 1970s for American firms, than di...
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Leadership teams at small and midsize insurance companies face three unique challenges. For example, with a smaller scale of operation, they can have difficulty obtaining the overhead coverage necessary to drive down per-policy expense costs to the levels of larger competitors. Attractive new opportunities can appear risky since smaller insurers often are asked to put a lot of surplus eggs in an additional basket. And, even if the company's surplus position is healthy, diversification of risk can be difficult to attain. A marketing partnership can fall anywhere from a simple general-agency agreement to a full-scale private label arrangement, in which another carrier handles product development, filing and administration but the product is still sold under the first insurer's brand. Fina...
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...'s target market customer group(s), its products or services produced, the markets served, technolo...For example, the concept of communities was included in 40% (v...Diversification, by business and geography, continues to be the fo...
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... firms' operations by adding markets, products, services, or stages of production to the existing...For example, debt-ridden companies may seek to acquire firms t...
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This paper investigates the magnitude of geographic as well as commodity concentration for Malaysia from 1970 to 2003 and how the pattern of trade and instability has changed over time. The instability index is regressed upon a set of explanatory variables including commodity concentration, geographic concentration and share of primary commodity exports. The results indicate that the commodity concentration appears as a significant variable in explaining the export earnings instability. The paper recommends Malaysia takes several measures in order to remain immune from negative effects of instability. They include the continuous effort to stay competitive by maintaining productivity higher than production cost, to diversify as well as broaden its industrial base and constantly find new ...
...It is often argued that lack of diversification of exports and limited trade partners contribute t... may be beneficial in other ways, for example, in providing the economy with greater flexibility...
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In the recent past, the automotive supply industry has been facing increasing merger activity. This paper examines the short- and long-term wealth effects of horizontal mergers and acquisitions on acquirers in the automotive supply industry. Based on a sample of 230 takeover announcements between 1981 and 2007, significant positive announcement returns to acquiring companies were determined. While these positive short-term returns to acquirers represent an outstanding attribute of this industry in terms of perceived synergy potential, this study also finds that acquirers are unable to sustain this exceptional position beyond a short-term horizon. A combination of the Fama-French-3-Factor model in calendar time and the control firm approach in event time consistently reveals significant ...
...While some product ranges such as braking components are now dominate...For example, Barber and Lyon (1997) find that test statistics ... some conclude that international diversification in form of cross-border transactions yield positiv...
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...This example of crowd-sourcing, requires only passive participa... to be seen if this so far highly productive relationship between researchers and citizens will... undergoes further growth and diversification. . ACKNOWLEDGEMENTS . This research was supported ...
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Much has been written about the effects of various branding strategies involving the use of brand names, logos, fighting brands, and links of branding to the success of certain products, however, little attention has been paid to the success of branding strategy based on employee perceptions. This study explored various employee perceptions within the Nestlé Corporation, such as branding strategy, importance of the name, effect on sales, and costs vs. benefits of the company logo on their perceptions of the global image based on both current and future branding. The results indicate that stand alone brands owned by Nestle may not necessarily need to carry the Nestle brand name for success in the marketplace and that there would be more benefits of adding the Nestle logo to struggling br...
...Avon is an example of a company that successfully decided not to alwa... of this study were the lack of diversification within each sample, and the relatively low total s...