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product design companies
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Oliver Stefani was head of Exterior Design for the Passat CC. Stefani began his career at Volkswagen in 1992, following his graduation from Art Center in Pasadena. He'd gone there having previously received a degree from a German university in product design. He has had a variety of design positions, including the opportunity to work on projects for Volkswagen companies Audi and SEAT, as well as in an advanced design studio. He explains that one of the differences is that in production design they spend time talking to engineers and finance people, lobbying for what they think a particular vehicle needs in terms of features and content, what he describes as solutions they desperately need for the car. Stefani points out, some things on the design don't cost much money. It's all about an...
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Companies should be diligent in examining the relationship of product liability claims and effective quality assurance programs. A review of the literature suggests there are many writings about the mechanics of a product liability case, but very little hard evidence to suggest that companies are saving money because of implemented quality initiatives. While liability in this arena is usually borne by an injury that is due to a defect in either design, manufacturing, or marketing materials, suits are generally filed under three broad categories: negligence, breach of warranty, or strict tort liability. Properly implemented quality assurance initiatives will serve a company by tracking all aspects of the operation, from design to packaging, in order to determine where waste and defects a...
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Our customer will contract with us for an initial, or prototype, product and then they'll invest a significant amount of their own research and development resources to perfect it," says Jim Furey PendoTECH's chief executive and founder. "The customer will then share its R&D results with us and have us design and produce the final product. Some early-stage, high-tech companies have turned to federal funding sources like the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs that each offer grants of up to $850,000, says Randy Harmon, founding partner of Foundations Business Development Group, a Plainfield-based business consulting firm. The decline in the volume of traditional bankloans is driving more companies to member-owned federa...
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The goal of this research is to examine how consumers' current and past brand-related behaviors affect their responses to nostalgic advertising. In general, the authors argue that nostalgia advertising influences consumers in different ways, depending upon their experiences with a brand. It is hypothesized that the effect of nostalgia is more pronounced for individuals who are current (frequent) users of a brand that was used during their childhood. The results of the current research support the prediction that nostalgia is intensely personal and that it works the best for current consumers who have lasting, personal attachments with the brand. The authors believe that these findings have practical implications for companies that are considering utilizing nostalgic themes in their comm...
... theme in advertising campaigns and product design. Companies such as Burger King, Gap, Coca C...
