Bangladesh is a Southeast Asian developing country that has been experiencing a constant GDP growth of over 5% for the last decade. This growing trend in the economy can largely be attributed to the massive growth in the private sector, among whose banking industry has been the largest. With the mushrooming growth for the last 15 years, the banking industry has turned out to be one of the most competitive service industries in Bangladesh today. In order to attract the target customers and compete successfully, it is imperative that banks are aware of the factors customers consider important in selecting a bank. This study was carried out with the goal of evaluating the general pattern of preference for different kinds of banks by different types of customers and to identify the relative...
... to the ADEA as a remedy for unfair preference based on relative youth, leaving complaints of the...
We needed to segment our car rental users. Most of our CRM and branding were based on many years of tracking research in the car industry. While it was valuable, it was strictly behavioral. We knew a lot about our customers' car rental behavior, and we knew something about car rental behavior in the industry in general, but we didn't know nearly enough to effectively market and position our brands. In addition, in the end of 2002 Cendant bought Budget Rent-A-Car. We already owned Avis. In an interview, Scott Deaver, Cendant Car Rental Group EVP of marketing, discussed the company's move in choosing consultant Chadwick Martin Bailey (CMB) to gain insight into its customers. When asked about how he turned to a CRM consultancy, he said it was because they needed to segment their car rental...
...[we] wanted to grow both companies in a relatively closed competitive environment. We needed to under... and their competitors relative to preference-based segments. We conducted an in-depth research ...
... modes of care: parent and other care; relative care; nanny and babysitter care; family child care... from differences in individual preferences and income (See Meyers & Jordan 2006 for a complet...
... decades, the principal measure of risk preference has been the Pratt-Arrow coefficient of relative r...
In this paper we propose a multiattribute choice modeling approach to explore the heterogeneity in the saliency of product attributes in the process of a product choice that is based on sensory evaluations. We demonstrate this idea by using data about consumers' red wine evaluation. Such an approach enables managers to add knowledge about consumers' needs and wants beyond traditional art and the experience of wine makers into the process of designing a product. We utilized a choice model that enables us to identify such attributes and, simultaneously, to estimate the choice probabilities for each different wine. Our results, based on four different red wines, indicate that based on their sensory evaluation, consumers tend to utilize several wine attributes in their choice process. The s...
... desired product characteristics and preferences for it. For example, Scarpa, Philippidis and Spala...Since wine quality is marked by relatively high heterogeneity, even when dealing with the sam...
This study looks at factors affecting the decision of early retirement for Egyptian government sector employees. The empirical analysis is based on 2005 nationally representative sample of government sector workers. Among the findings of this study are: women are more likely to retire earlier than men; good health status is associated with longer stay on the job; the level of education is not a determining factor for women, but it is for men; men plan to work after their early retirement; the presence of the working wife has a positive effect on her husband to retire early, yet a working husband discourages his wife from retiring early. Policy implications discussed timing of the announcement of the plans; the potential outcome of excessive payouts, as well as the need for the governmen...
... they received training on new skills, relative to less than 50% of men across the board. * When a...
... section 201(b) of the Act or as a preference immigrant under section 203(a) of the Act based on...
Research on country-of-origin effect has been extensive. It is believed that consumers' product evaluations and purchase intentions may be influenced by their country image stereotypes. We argue that with the progress of globalization, people may change their country image stereotypes and increase multicultural competences. The country-of-origin effect may be influenced by such changes. This study aims to examine . Specifically, we developed a model to explicate the relationship between brand-of-origin image, product attributes, and perceived product quality, moderating by consumers' multicultural competence. We use need for cognitive closure as the indicator of multicultural competence. Using a 2X2 research desi...
... shown that consumers may tend to have a relative preference to products from their own country (eth...
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