parliamentary procedure for dummies

• Effects of Disliked Executional Techniques in Advertising: A Five-Country Comparison

This study analyzes Asian consumers' attitudes towards disliked television commercials to provide an insight into the construct of advertising dislikeability. Dislikeability is an important concept because if certain attributes of an advertisement are disliked, this can lead to potential customers disliking the brand, being dissatisfied with the advertiser, complaining about the advertisement, and/or refusing to purchase the advertised product. A total of 1,000 people were questioned in five Asian cities (Hong Kong, Shanghai, Jakarta, Bangkok and Mumbai) using telephone interviews. The study reveals seven dislike attributes: bad style of the ad, meaningless storyline, ugly or stupid characters, exaggerating product effectiveness, irresponsible or misleading content, scary or violent cha...

... democracy in the world, with a parliamentary system that has a president as head of state. Thai...This procedure resulted in 660 nominated advertisements and 952 d... a model was estimated including both city dummies CDj and product category dummies PDk to test the s...

• Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
• Nbr. 24, January 2011

• Students' knowledge of meeting etiquette: the influence of demographic factors.

... knowledgeable about correct meeting procedures, a survey of 361 Mid-South students was conducted...., the chairman should follow proper parliamentary procedure using such references as Robert's Rules .... Fox, S. (2001). Business etiquette for dummies. Foster City, CA: IDG Books. . Mina, E. (2000). Th...

• Journal of Organizational Culture, Communications and Conflict
• Vol. 9 Nbr. 1, January 2005