Two Brothers Self Service Dog Wash is a small business in Virginia Beach and, like most small businesses, it has little money for advertising. Its owners show up at dog parks, canine-themed events and pet- friendly hotels to pass out fliers. They depend on customers to spread the word.
Today, everyone is jumping on the "online community" bandwagon. Yet if an organization is going to make any investment of time or money, it needs to be able to measure the return on these investments. This is a hotly debated topic across the social Web and the business world alike. However, despite the ongoing ROI debate, businesses are increasingly investing in online communities. In fact, 94% of the 400 companies surveyed for Deloitte's "2009 Trivialization of Business Study," which was released in October, planned to maintain or increase investment in social media tools and online communities. Tonium, a Swiss company that developed a portable DJ system, created an online music community to attract DJs and music lovers through new music mixes shared by members. Retailers such as Swagg...
Type "social media" in the keyword box on most job-search websites and dozens of help-wanted postings appear. That wasn't the case just a few years ago. A growing number of businesses and organizations of all sizes are searching for ways to tap the power of social media, such as Facebook and Twitter, which millions of people now use to stay connected online.
CHICAGO, March 10, 2011 /PRNewswire/ -- There is a bill being signed by Governor Quinn today (HB 3659) which will devastate the Illinois tech community and cost us jobs in the State of Illinois. In response to Governor Quinn's approval of HB 3659, Brian Littleton, Founder and CEO of ShareASale issued the following statement:
NEW YORK - After a long weekend of battling maddening crowds at the malls, the last thing most people want to do is go back to the stores after work to do more shopping. To make it easier for the bruised, battered and otherwise shopped- out, retailers kicked off the official start to the online season, dubbed "Cyber Monday," with lots of come-ons to keep the cash registers ringing even as consumers return to work.
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