Today, everyone is jumping on the "online community" bandwagon. Yet if an organization is going to make any investment of time or money, it needs to be able to measure the return on these investments. This is a hotly debated topic across the social Web and the business world alike. However, despite the ongoing ROI debate, businesses are increasingly investing in online communities. In fact, 94% of the 400 companies surveyed for Deloitte's "2009 Trivialization of Business Study," which was released in October, planned to maintain or increase investment in social media tools and online communities. Tonium, a Swiss company that developed a portable DJ system, created an online music community to attract DJs and music lovers through new music mixes shared by members. Retailers such as Swagg...
... method for exposing customers to new products. Retailers such as Swagger, with tangible productss to sell, can measure their community effectiveness through...
You know, one thing [Mike Sodrel] told me, he said, "Just remember one thing, when you're talking about my district, is that we've got a lot of farmers there." All right, I'm going to talk to the farmers in Mike's district. You better have somebody elected to the United States Congress who works to make sure there's markets for you to sell your products. If you're good at something, you want to be able to sell your products in new markets.
Community college has gone green. Or some of their classes have. As the "green movement" has spread across the nation, a new economic sector has opened in the marketplace to sell green products, energy and services.
Ray is excited about all the new possibilities. He noted that today's market, unlike yesterday's, has fewer "virgin" accounts, but there are plenty of new products to sell to existing accounts. "You've got to have some reason for them to change," he said.
As New England businesses gear up for the busy summer months, they are looking for new, unique, and - most importantly - locally made products to sell. With 200 exhibitors showing off a variety of gifts, home furnishing and specialty food at the 27th annual New England Products Trade Show throughout the weekend, it was the place for retailers to be.
AUGUSTA - More than two dozen people, ranging from farmers and foresters to an Olympic gold medalist, had a clear message for Gov. Paul LePage on Thursday: Laws safeguarding Maine's natural resources are good for both the environment and business. As an enthusiastic crowd of more than 500 watched, speaker after speaker during Thursday's Roundtable on Maine People and the Environment told LePage that Maine's scenic beauty and clean environment are the "brand" that draws tourists, helps sell Maine- made products elsewhere, and attracts new businesses and residents to the state.
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