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There are two approaches to reflecting a customer's point of view in new product development (NPD). One is a customer-following approach that utilizes expressed consumer needs. The other is a customer-leading approach that focuses on consumers' latent needs. Currently, the number of customer-leading approaches is increasing rapidly through design-oriented NPD. This case study of LG Electronics' Chocolate Phone reveals a market-oriented frame of mind. From a design point of view, it is important to select talented designers and combine them with market insight and communication skills. From a development perspective, strong technological capabilities, optimization of design functions, and strong managerial support are all central to success. From a marketing point of view, key factors in...
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UL Environment Certification, Improved Reparability and Greener Packaging Criteria Coming to Sprint in 2012
LAS VEGAS -- Recently earning the No. 3 ...
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The Food and Drug Administration (FDA) is announcing the availability of additional draft and revised draft product-specific bioequivalence (BE) recommendations. The recommendations provide product-specific guidance on the design of BE studies to support abbreviated new drug applications (ANDAs). In the Federal Register of May 31, 2007 (72 FR 30386), FDA announced the availability of a draft guidance for industry entitled ``Bioequivalence Recommendations for Specific Products,'' explaining the process that would be used to make product-specific BE recommendations available to the public on FDA's Web site. The BE recommendations identified in this notice were developed using the process described in that guidance.
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German Brewery Takes Next Step in Modern Marketing Approach
WARSTEIN, Germany -- Warsteiner, the core brand of the Warsteiner Group, is pleased to a...
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PHILADELPHIA, May 4 /PRNewswire/ -- SRS Energy, a leading developer of building integrated photovoltaic (BIPV) products, is pleased to announce that its Sole Power Tile(TM) has been awarded the Gold prize in the Industrial Design category of the 2010 Edison Best New Product Awards. New and innovative products in eleven categories were recognized for innovation and invention in the spirit of Thomas Alva Edison, America's greatest inventor and innovator. With this prestigious award, the Sole Power Tile, the first curved BIPV roofing product designed for clay mission-style roofing systems, joins some of the most innovative companies and products in the United States.
Innovation is more important now than ever," said Sarah Miller Caldicott, great grandniece of Thomas Edison, and Chairperso...
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ELLINGTON, Conn. -- Dymotek, a Connecticut based plastic Injection molding company has received the Golden Mousetrap Award from the editors of Design ...
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NEEDHAM, Mass. -- PTC (Nasdaq: PMTC), the Product Development Company(TM), today announced that Primax, ranked 84th out of 1,000 companies in a survey...
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'Let's Go Design' TV Debuts Today
CONCORD, Mass. -- A new interactive Web series invites engineers from all over the world to vote, tweet, and blog ...
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New design underscores Intertek brand in one of the world's most recognized and widely used range of product certification marks
CHICAGO -- Intertek...
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c71046) has announced the addition of The European Fabless Report -...