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It's a splashy, eye-catching campaign and if it does its job, professional basketball will have a long-term home in New Orleans. Should it fall short, the city's on-again, off-again hoops love affair will continue indefinitely.
The New Orleans Hornets have turned to a cavalcade of local celebrities and a few prominent politicians for its "I'm In" billboards and commercials. It's an attempt to drum up 10,000 season ticket sales to keep the team in the Crescent City and ultimately attract a new ownership group.
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The NBA season is over and now basketball fans can take a break from rooting for ABL (anybody but LeBron) in the playoffs.
As for the 29 teams that aren't hoisting a championship trophy, you would think they're cooling their heels ahead of the expected lapse of the collective bargaining agreement with the players' union, which expires June 30. Without an extension or new deal in place, the free agent period that starts July 1 will be quiet, meaning teams can't conduct negotiations with players on the market.
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While New Orleans sports fans are focused solely on the Saints, the city's other major pro sports franchise is busy preparing for its upcoming season.
A head coaching change, a transfer of ownership, some free agent dealings and Chris Paul's thoughts on it all have made news for the New Orleans Hornets during the offseason. But gaining less attention - at least from the general public - are the franchise's cause marketing efforts.
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After evacuating to Oklahoma City for two years post-Katrina, the New Orleans Hornets are back in business in the Crescent City. The team opens its regular season at 7 p.m. Wednesday against Sacramento at the refurbished New Orleans Arena.
The moves back and forth cost Hornets owner George Shinn an estimated $10 million.
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New Orleans Arena, 7 p.m.
TV, radio: SportSouth, WRBO-FM (103.5)
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Talk of the Hornets leaving New Orleans has become as recognizable a fixture of the franchise as their Creole blue uniforms.
Since the team arrived in 2002, people said it could never survive in a football-dominated city. After eight years, constant hand wringing over low attendance numbers and a two-year stint in Oklahoma City following Hurricane Katrina, the doomsayers are once again out in force.
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NEW ORLEANS - New Orleans Hornets star guard Chris Paul did not request a trade Monday in his meeting with new Coach Monty Williams and top team officials, General Manager Dell Demps said.
Demps, essentially in his first day on the job since his hiring last week, added that he was confident Paul would still be with New Orleans when the coming NBA season opens.
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The New Orleans Hornets were the best team value in the wild, wild Western Conference of the National Basketball Association through the first half of the season.
The Bees were a bargain for owner George Shinn, who paid $2.056 million for each win compared with $2.482 million for the defending champion San Antonio Spurs and $2.194 million for the Boston Celtics, the team with the best record.
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The New Orleans Hornets were the best team value in the wild, wild Western Conference of the National Basketball Association through the first half of the season.
The Bees were a bargain for owner George Shinn, who paid $2.056 million for each win compared with $2.482 million for the defending champion San Antonio Spurs and $2.194 million for the Boston Celtics, the team with the best record.