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Digitally Connects to More Than 6,000 Video Media Affiliates Through a Single Integrated Network
NEEDHAM, Mass. -- Extreme Reach, Inc., a leading pr...
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Auditude Furthers Its Global Expansion by Partnering With UK Media Leader
PALO ALTO, Calif. -- Auditude, a leading video advertising management and ...
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...TYPES OF VIDEO ADVERTISING. Network Television. Network television reaches the largest...
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Several executives shared their views on whether the video-on-demand (VOD) and other more targeted cable advertising vehicles sap spending on network television. According to Stephen Trask, MT, SVP, EvoLogue, pharma marketers need to focus resources on those channels that consumers trust and use. VOD is not mainstream now, but within the next four years the number of VOD-enabled households is expected to explode to about 71 million. Beth Harper Gray, SVP, inVentiv Communications, said that the shift in share from broadcast to cable has been an ongoing phenomenon. She believes that money will continue to move from network broadcast to cable as a targeting efficiency. Andrew Capone, SVP, marketing and business development, NCC, thinks network television will remain important to pharma and...
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LOUISVILLE, Ky. -- Five New Commercials Target Millions of Individual Investors with the Message: "The World Says Yum!"
Yum! Brands, Inc., (NYSE: YU...
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SAN JOSE, Calif. To judge from the images on network television and corporate advertising, lesbians and gay men share the same demographic niche: affluent, educated, urban and usually white.
Wrong, wrong, wrong and wrong, says a new national demographic study that suggests lesbians and gays are more likely to be older, "responsible" suburbanites sharing a mortgage payment and listening to country music than young turks partying in the Castro or Chelsea.
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LOUISVILLE, Ky. -- Five New Commercials Target Millions of Individual Investors with the Message: "The World Says Yum!"
Yum! Brands, Inc., (NYSE: YU...
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Show these spots to any focus group you like and they will recognize them as campaign ads," said Rich Robinson of the Michigan Campaign Finance Network. "Yet we have this ridiculous 'don't ask, don't tell'-policy that guarantees anonymity for the interest groups and individuals who pay the bills.
The money details Judge [Diane Marie Hathaway] overcame a large financial disadvantage in defeating Chief Justice [Clifford Taylor]. Including pre-election late contribution reports, Taylor's campaign raised $1,842,000, a record for a Michigan Supreme Court candidate, compared to $638,500 for Hathaway. Taylor's campaign spent $1,309,000 for television while Hathaway's campaign spent $495,500 for television.
Taylor's supporters, the Michigan Chamber of Commerce and the Michigan Republican Part...
... it paid for candidate-focused "issue" advertising. Michigan campaign finance law does not require di...
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FORT LAUDERDALE, Fla. -- Magic Media Networks, Inc., (OTCBB:MGCN) http://www.magicmedia.com, announced today that it has entered into an agreement to ...
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WASHINGTON, June 28 /PRNewswire-USNewswire/ -- We Can Lead, a project of Ceres and the Clean Economy Network, launches the third spot in a $1 million television advertising campaign. This ad features Tim Healy, CEO, Chairman, and Co-Founder of EnerNOC.
Stating that, "Congress can no longer punt on energy and climate reform," Tim Healy urges passage of a clean energy climate plan that will create jobs in Massachusetts.