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Much has been written about the effects of various branding strategies involving the use of brand names, logos, fighting brands, and links of branding to the success of certain products, however, little attention has been paid to the success of branding strategy based on employee perceptions. This study explored various employee perceptions within the Nestlé Corporation, such as branding strategy, importance of the name, effect on sales, and costs vs. benefits of the company logo on their perceptions of the global image based on both current and future branding. The results indicate that stand alone brands owned by Nestle may not necessarily need to carry the Nestle brand name for success in the marketplace and that there would be more benefits of adding the Nestle logo to struggling br...
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- In Drug Tort Suits, It's a Name Game: U.S. Subjects Name-Brand, Generic Drugs to Different Liability
The Supreme Court ruling late last month that state-law failure- to-warn claims against generic drug makers are preempted by federal law - handed down just two years after the Court held that brand- name drug makers could face such suits - creates a legal discrepancy that leaves the majority of patients without recourse, some advocates say. It creates an absolutely untenable distinction in the law between name-brand and generic drugs," said Louis Bograd, senior litigation counsel for the Washington-based Center for Constitutional Litigation, who argued on behalf of the plaintiffs in PLIVA, Inc. v. Mensing.
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DoD, GSA, and NASA have adopted as final, with changes, the interim rule amending the Federal Acquisition Regulation (FAR) to implement the Office of Management and Budget memoranda on brand-name specifications.
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This is not a substituted for legal advice. An attorney should be consulted for further information.
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Newport News Shipbuilding has restored its name to the iconic and massive gantry crane that towers over the north end of the big Peninsula shipyard. The 233-foot-tall crane, dubbed "Big Blue," spans the drydock where Newport News Shipbuilding assembles Navy aircraft carriers, lifting massive assemblies into place.
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The names "Grandma" and "Grandpa" once sparked images of rocking chairs and canes. Todays grandparents may be found kayaking, camping, backpacking, swimming, hiking, biking or participating in any number of activities. And to reflect their young attitude, many grandparents - especially grandmothers - choose to be called by other names. Some want to distance themselves from terms that make them seem old. Sometimes grandchildren come up with their own names. And with step-grandparents in the picture, children need different names to clarify who is who. Karen Sherr, the principal at Alum Creek Elementary, asked students what they called their grandparents. A short list included MaMaw, Mimmy, PawPaw, Grammy, Nanny, Poppy, Granddad, MomMom, Pops, Grandmere and Grammy. We have ethnic groups, ...
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The name change to the Black Family Channel reflects our growth and expansion to the next level. As the Black Family Channel we will assist the cable industry to increase acquisition and digital upgrades in African-American homes," continued [Willie Gary], "This year MBC is celebrating its fifth anniversary. In just five short years, the network is available in 30 million homes, 3,700 cities and 47 states. We have made significant strides and continue to succeed against insurmountable odds. We intend to capitalize on these accomplishments in our new capacity as the Black Family Channel," said Gary. "My partners, four-time heavy-weight champion, Evander Holyfield, baseball great, Cecil Fielder, legendary Jackson 5 member, Marlon Jackson and broadcast veteran, Alvin James, and I, were to...
