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While it's pretty unlikely that a bank would actually call a CU about its bank-at-work program for obvious reasons, banks are in fact calling employers across the US and offering them very CU-like services. This effect is happening from one corner of the US to the other through endeavors complementing such CU differences as employee groups, financial education and membership programs. UMass Five Federal Credit Union in Amherst, MA, has been watching this evolution in bank offerings over the past eight years. Banks see it as a way to capture that very important checking account relationship, explains Jon Reske, SVP/marketing at $210 million UMass Five FCU. Membership, the essence of CUs, still remains as a visible marketing benefit if the value of the membership can be fulfilled. This ty...
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Groundbreaking Initiative Troubleshoots Risk for Vulnerable Children
TAMPA, Fla. -- Mindshare Technology has implemented a state-of-the-art, analysi...
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Rich Hanks and John Sperry had an idea they believed in, and they refused to let it die because they had to please nervous investors.
Sperry and Hanks are, respectively, chief executive officer and president/chairman of Salt Lake City-based Mindshare Technologies Inc., a provider of Web-based customer feedback and insights.
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* Mindshare Is One of Only 25 Utah Companies on the Annual List
* Company Has Grown 38 Percent Over the Past Year and Boasts More Than 100 Consecuti...
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* QR Codes Make It Easy for Customers to Connect to Mobile-Friendly Web Surveys Without Requiring Them to Manually Enter a Long URL
* QR Codes Can B...
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Imagine a world where marketing is self supporting, pays back multifold what it costs to execute and reaches every potential buyer in every appropriat...
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New Agency Model Emerges Based on Integration of Services, Content Creation and "Value Exchange" Philosophy
NEW YORK -- MindShare today announced a ...
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Salt Lake City - MINDSHARE TECHNOLOGIES announced the winners of its 2010 Mindshare Service Awards. Winners of this prestigious award include: PAPA MU...
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Cross-Industry Team Reveals Future of Media Research Findings
NEW YORK -- In 2015 consumers will be more in control of a fragmented media marketplac...
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Richard Hanks and John Sperry weren't going to let another business go down the tubes because of nervous investors.
Soon after founding Salt Lake-based Mindshare Technologies Inc., a provider of Web-based customer feedback and insights, Hanks and Sperry simply ran out of money.