The weather's cooler (or downright cold) and you're thinking about how you should merchandise for the upcoming holidays. Parents are shopping for their kids, kids for their parents, husbands for wives, wives for husbands - even though it's been a tough year, they'll still be coming in to find the perfect gift for their resident motorcycleATVsnowmobilepowersports crazy. Hey, don't quit reading just yet. Maybe you've already decided you're going, so you think you don't need to hear the "pitch." Or maybe you've decided you're not going. That's what always surprises me every year - the retailers who don't come to the show. It's not because Dealer Expo is the largest powersports trade-only, yada, yada, yada. It's because it's such a great resource for powersports retailers. Why in the world ...
... - but there's a good chance you can swap ideas on merchandising, promotion, events, There's alway...
So if you're not already doing so, maybe it's time to turn your thinking around. Yes, the small, greasy bike shops of yore had character and grit and were a place to hang out. But is that old image attractive to today's consumer who's used to a more professional retail environment? Probably not. One of those conversations I had about the r-word was with Mercedes Ross, who used to write a column on merchandising for the dearly departed Big Twin Dealer. Ross is the owner of Merchandising Werks!, a company that does just what it's name implies. If I remember correctly, she suggested that dealers and dealer management ignore the other dealers in town and go shop the local malls and check out how they're presenting their current products, Take photos of what they're doing. Steal ideas. In ad...
... in the use of advertising or merchandising ideas. [C.R. 5 at 105] (emphasis added). The Cahil...
NEW YORK - Gap Inc. plans to close stores in the U.S., while expanding in China. The struggling retailer, which runs the Gap, Old Navy and Banana Republic chains, detailed plans on Thursday to close 189 locations, or 21 percent of its namesake Gap stores in the U.S., by the end of 2013. At the same time, the largest U.S. clothing chain said it plans to triple the number of Gap stores in China from about 15 by the end of the year to roughly 45 by the end of next year.
... on Thursday that it's testing new merchandising ideas and marketing to get shoppers excited. Gap K...
On a recent episode of "Jimmy Kimmel Live," Harrison Ford, aka Han Solo of "Star Wars," mock-confronted Solo's old partner in crime from the movies, Chewbacca. He angrily told him "I'm done with that 'Star Wars' crap and I'm done with you. Haven't you heard? I'm in 'Cowboys & Aliens.' Daniel Craig is my Wookie [expletive] now. He wishes. Ford and anyone else connected to the original "Star Wars" trilogy -- "Star Wars," "The Empire Strikes Back" and "The Return of the Jedi," which ran from 1977 to 1983 -- will likely never escape the franchise's gravitational pull. Nor, apparently, will we. Even 34 years after it first blazed across big screens -- and six years since the last film in the series was released -- "Star Wars" hasn't budged from its position atop the pop cultur...
... business moves in marketing and merchandising," Dorman says. "They have kept those original ide...
Wal-Mart has been successful in opening retail discount mass merchandising stores across the United States, mainly in smaller, rural cities, where limited competition exists from small mom and pop retailers. As part of growth plans, Wal-Mart began opening stores in larger, suburban and urban areas and now faced competition from Target and other specialty retailers. Soon, same stores sales growth slowed and growth from new stores was limited by many communities objecting to Wal-Mart locating stores in their town. Management was concerned whether the low price strategy could sustain growth. Several managers were hired to craft a new strategy moving away from price into more stylish fashion and "value propositions." The fashion initiative failed and management brought in outside marketing ...
... students recognize that competing marketing ideas within a firm are useful in debating strategy and ...
... be a leader in the distribution and merchandising of food, health, personal care, and related consum... with superior products, service and ideas. Our people are our strength. Our success comes fr...
... in the use of advertising or merchandising ideas"; but the UEL policy, like the CGL and Smart...
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