To many, the business world is an esoteric place. They see it as chocked full of buzzwords and charged terminology that can leave heads sufficiently scratched. There are protocols, standards and red- tape. To those who understandably hold this mind-set, media planning and goal setting falls into the same bin. You can just call that synergy.
The is presented to Starcom USA and Chicago Crystal Meth Task Force. The pro bono shock campaign is highly praised for its creativity and execution. Since there was no direct funding, the team had to rely on community outreach and free ad space. The solution was to throw a dance party that is literally shattered by meth. The party was promoted by local radio, gay publications and blast e-mails. At the height of dancing, the music stopped and was replaced by the sounds of breaking glass to illustrate the message "crystal breaks." Local bar and business owners stepped up to debunk the "beauty" image of crystal meth and ban use.
Social media is a buzzword in almost any industry these days. Twitter and Facebook use is seemingly everywhere - except to a lesser extent among architecture, engineering and construction firms. Our industry is a late adopter," said Penny Williams, marketing coordinator for Harper Houf Peterson Righellis Inc. "We will finally be on board by the time something new comes along.
Many people give away financial gifts during their life but pay little attention to how their assets will be divided after they die. A well-conceived estate plan will help ensure that you and your heirs will enjoy the security of your assets. Yet many people fail to plan because they believe mistakenly that estate planning is reserved for the wealthy. It is true that husbands and wives may pass any amount of assets to the surviving spouse without being subject to federal taxes. This simply defers taxes until the death of the second spouse. However, maximizing the marital deduction can actually result in increased estate taxes.
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