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More than 10.000 documents for Marketing Retail

- Motivating Retail Marketing Effort: Optimal Contract Design
We study a distribution channel where a manufacturer relies on a sales agent for selling the product, and for investing in the most appropriate marketing effort. The agent's effort is hard to monitor. In addition, the cost of effort is the agent's private information. These impose challenges to the manufacturer in its endeavor to influence the agent's marketing effort provisions and to allocate profit between the two parties. We propose two contract forms. The franchise fee contract is a two-part price schedule specifying a variable wholesale price and a fixed franchise fee. The retail price maintenance contract links the allowed retail price that the agent charges customers with total payment to the manufacturer and sales level. Under information asymmetry, for implementing either cont...
- Production and Operations Management
- Vol. 18 Nbr. 2, March 2009
- Marketing at Retail's Best and Brightest Take Home Display of the Year Award
ALEXANDRIA, Va., March 12 /PRNewswire-USNewswire/ -- Point of Purchase Advertising International announced the winners of its 52nd annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2010. More than 450 entrants from over 100 companies were adjudicated in 26 industry categories during this year's competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales. Recognizing the most innovative and effective point of purchase displays in each industry category is an important way to establish the ever changing standard of excellence in marketing at retail," said POPAI Board of Directors Chair Leslie Nagy, Director, Marketing Services & Licensing Pepsi North American Beverage. "Each year the OMA Awards Co...
- U.S. Newswire
- March 12, 2010
- Maintaining property values in tough times: commercial relying on a grab bag of steps to preserve property values. Some efforts include appealing tax assessments and stepping up marketing for retail tenants.
As the recovery in the commercial real estate market continues to be lackluster, reflecting the larger econo-1 my, commercial property owners find it ...

- Merkle Announces New Retail Marketing Suite.
Leading Customer Relationship Marketing Agency Expands Retail Practice COLUMBIA, Md. -- Merkle (www.merkleinc.com), the nation's largest and fastest...
- Business Wire
- March 09, 2011
- in Re Visa Check/Mastermoney Antitrust Litigation. Wal-Mart Stores, Inc., Limited, Inc., Sears Roebuck & Company, Safeway Inc., Circuit City Stores, Inc., National Retail Federation and the Food Marketing Institute, International Mass Retail Association, and all Similarly Situated Persons, Plaintiffs-Appellees, v. Visa U.S.A. Inc. and Mastercard International Incorporated, Defendants-Appellants., 280 F.3d 124 (2nd Cir. 2001)
Kenneth A. Gallo, Clifford Chance Rogers & Wells LLP, New York, N.Y. (James N. Benedict, Mark A. Kirsch, Guy C. Quinlan, Craig M. Walker, Joseph J. Si...
- Federal Circuits
- AdMedia Partners Advises Retail Marketing Agency GA/PRC Group in Acquisition by PE Firm RFE Investment Partners.
M&A firm advises a leading advertising and marketing services agency to national retailers in platform acquisition by private equity firm NEW YORK -...
- Business Wire
- October 20, 2011
- Harlow-HRK Sales & Marketing Optimizes Retail Space Planning with Aldata.
Leading Sales and Marketing Organization for Manufacturers in the Grocery Industry Announces Expansion of Contract with Aldata ATLANTA -- Aldata, a ...
- Business Wire
- November 29, 2011
- Retail Marketing Trends in Usa and Their Effects On Consumers and the Global Workforce
Retailing includes all the activities involved in selling goods and services directly to the final consumers for personal, non-business use. Over the years, retail marketing has gone through significant change in the western world. However, few articles exist summarizing the mass of information on the current trends in retailing. This paper attempts to do just that for practitioners by highlighting the trends that best describe the current state of retailing in the USA. The paper further reviews the possible effects of these retail trends for consumers and the workforce. The choice of US as the focus for the paper has been deliberate as US serves as a technological beacon for the rest of world in the emergence of new business models in retailing.
- Business Renaissance Quarterly
- Vol. 1 Nbr. 2, July 2006
- Ahold USA Selects NCR Retail Marketing Software.
NCR Advanced Marketing Solution will help grocers enhance the delivery of promotions and consumer loyalty programs DULUTH, Ga. -- NCR Corporation (N...
- Business Wire
- January 16, 2012
- Personalizing Marketing for Retail Customers
Yet not every CRM solution is equipped to provide these benefits.
- Customer Relationship Management; CRM
- Vol. 9 Nbr. 10, October 2005