The power of a brand lies in the minds of consumers, and the added value enjoyed by a retailer as a result of the role played by its brand -- in the thoughts, words, and actions of consumers -- is known as retail service brand equity. The study examined retail service competing brand model of the influence of competition on brand equity formation process in consumers' consideration set. Among the responses were refusals and unusable responses, resulting in 173 and 91 usable responses in convenience and cosmeceutical store, respectively. And the data was examined through Partial Least Square (PLS) structural equation analysis to test the hypotheses. Planned communication brought negative influence on brand loyalty to a competitor brand in retail format of convenience store. In the retail...
A study investigates whether generic bankruptcy prediction models can maintain their validity when applied to firms from an individual industry, namely, the retail industry. The literature suggests that the classification accuracy of generic models is reduced considerably when they are applied to samples drawn from an individual industry. The study re-estimates two generic bankruptcy prediction models, one by Ohlson (1980) and one by Shumway (2001), with a mixed industry sample of 354 over-the-counter (OTC) traded small firms during the 1990s. Given the limited sample size for the retail industry, both models are validated with an ex post classification test by reclassifying the sample used to estimate the models, while Lachenbruch's U method (1967) is utilized to overcome the problem o...
Introduction. II. POLR Pricing Analysis in the FTC Retail Competition Staff Report. III. Large C&I Customers are Likely to Benefit from Redesigned POLR Service Pricing Policies. IV. POLR Service for Large C&I Customers in Maryland and New Jersey. V. Other States Adopted Various POLR Policies that Enhance Retail Competition. A. Texas 40% Requirement has Encouraged Entry. B. Maine´s POLR Obligation Auction has the Effect of Customer Aggregation. C. Ohio´s Customer Aggregation Approach. D. New York´s Preparations for Retail Competition. VI. Conclusion.
Bangladesh is a Southeast Asian developing country that has been experiencing a constant GDP growth of over 5% for the last decade. This growing trend in the economy can largely be attributed to the massive growth in the private sector, among whose banking industry has been the largest. With the mushrooming growth for the last 15 years, the banking industry has turned out to be one of the most competitive service industries in Bangladesh today. In order to attract the target customers and compete successfully, it is imperative that banks are aware of the factors customers consider important in selecting a bank. This study was carried out with the goal of evaluating the general pattern of preference for different kinds of banks by different types of customers and to identify the relative...
BRADFORD, Pa. - Zippo lighters have retained their retro cool even as the tiny northwestern Pennsylvania company that makes them gets ready to celebrate its 80th anniversary and 500 millionth lighter next year. But with pressure increasing on folks not to smoke, Zippo Manufacturing Co. is hoping to capitalize on its brand by offering a wider variety of products - from watches to leisure clothing to cologne - through kiosks and Zippo-brand specialty stores designed to showcase the durable image reinforced by each distinctive lid "click" of its brass-encased, lifetime-guaranteed lighters.
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