... ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior . SAN FRANCISCO -- VideoEgg, t... between online ad exposure and its impact on retail purchases. Using the comScore AdEffx ad ... of advertising initiatives on consumer buying behavior. VideoEgg ROI provides CPG brands the abi...
Sin taxes, popular source of tax revenue, are best applied to antisocial and inelastic consumption. But what consumption behaviors are antisocial and addictive? This research examines the assumption that excessive antisocial consumption - affluenza - is addictive. Four hundred fourteen subjects completed a measure of affluenza. Analysis identified six factors: materialism, overspending, urgency, financial stress, shopaholicism, and self-centeredness. The results showed little evidence of the hypothesized level of affluenza in the American working population, with some limited impact of age, gender and education. Politicians looking for sins to tax may be looking in all the wrong places.
... of the targeted population of addicted consumers will show significant responses to drastic price i...Compulsive buying (e.g., O'Guinn & Faber, 1989; Faber et al., 1995; ...; Sovern, 2004;), direct to consumer advertising (e.g., Cohen, 2002; Lexchin & Mintzes, 2002; Royne...
Title X of the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act) transferred rulemaking authority for a number of consumer financial protection laws from seven Federal agencies to the Bureau of Consumer Financial Protection (Bureau) as of July 21, 2011. The Bureau is in the process of republishing the regulations implementing those laws with technical and conforming changes to reflect the transfer of authority and certain other changes made by the Dodd-Frank Act. In light of the transfer of the Board of Governors of the Federal Reserve System's (Board's) rulemaking authority for the Truth in Lending Act (TILA) to the Bureau, the Bureau is publishing for public comment an interim final rule establishing a new Regulation Z (Truth in Lending). This interim final ru...
... of potential benefits, costs, and impacts.\14\ The Bureau believes that the interim final ru... Advertising, Consumer protection, Credit, Credit unions, Mortg... 1026.18(q) may state, ``Someone buying your home may, subject to conditions in the due-on...Whether this behavior would be considered an anticompetitive act that af...
... administration, including product advertising and promotion. The orders at issue assessed respon... individual advertising in increasing consumer demand for California tree fruits. The factual ass... that are inexpensive and yet create an impact on the buying trade as well as the consuming publi... viewed overall, considering the market behavior of growers and handlers generally, not just in its...
This paper reviews some of the literature on green marketing. The document will present information on various strands of the green marketing arena. We will discuss reports on some of the many unresolved issues that seem to make the marketing of green products less successful despite the contention that the world is becoming more concerned about the environment and man's impact on it. We discuss four interrelated issues of importance to the green marketing arena, expense of green products, a concern about the perceived quality level of many green products, perceived benefits and deceptive green advertising. Our discussion develops a set of propositions on benefit segmentation and persuasive communication which will guide our future research in this area.
...Many consumers purchase 'green' products in their individual atte... 2009) According to the 2009 National Green Buying Research survey, four out of five people claim to ... There are signs that consumer purchasing behavior changes as people adjust to fulfill their needs wi...
... buying are forms of unregulated consumer behavior that have attracted attention in real-world shoppi...: stimulating buying impulses with advertising (Faber, 1992). With the mediation of the entire re...G. (2000). The impact of perceived channel utilities, shopping orientati...
The dominant model of regulation in the United States for consumer credit, insurance, and investment products is disclosure and unfettered choice. As these products have become more complex, consumers' inability to understand them has become increasingly apparent, and the consequences of this inability more dire. In response, policymakers have embraced financial-literacy education as a necessary corollary to the disclosure model of regulation. This education is widely believed to turn consumers into "responsible" and "empowered" market players, motivated and competent to make financial decisions that increase their own welfare. The vision created is of educated consumers handling their own credit, insurance, and retirement planning matters by confidently navigating the bountiful unrestr...
... with welfare-enhancing personal-finance behaviors are unlikely to be eradicated through education, p..., 112 appear too small to warrant buying insurance. In addition to arithmetic manipulation ...135 When advertising from a small loan lender described a single loan c...Christopher Lundquist, The Impact of Credit Counseling on Subsequent Borrower Credit...
We review, classify, consolidate, and synthesize the contributions to the expanding field of e-business that have been published in Production and Operations Management. We classify e-business research in the following four categories: (1) e-auctions, (2) radio frequency identification, (3) e-business system design, and (4) competition, conflict, collaboration, and coordination (C^sup 4^ in e-business). We identify important research themes, research methodologies, and research techniques within each of these categories. We also provide directions for future research and discuss the managerial implications of the e-business research reported in our paper.
... developments in e-business and their impact on the P/OM discipline. Each of the classification...Also, collusive behavior among buyers or among suppliers presents additiona...The term "auction" refers to the buying and selling transactions in which the price is not... vendors like eBay and Yahoo! popularized consumer-to-consumer (C2C) and business-to-consumer (B2C) o... for keyword auctions in online advertising on search engines. Sosic (2007) models the collusi...
... increase or decline over time among consumers in the United States is open to debate (Achenreine... shown to hold differential consumption behavior based on their value orientations (Meredith and Sc... products and they are responsive to advertising and promotional efforts (Hung, Gu, and Tse, 2005).... and family income will have differential impacts on adolescents and parents. . HISTORICAL GENERATIO... at home are still usable, I won't consider buying a replacement" because teenagers in China are seld...
Counterfeiting, which has always been somewhat of a problem in several different industry settings, has recently become an epidemic in the fashion industry. Widespread and seemingly endless counterfeiting of fashion goods is costing the industry millions of dollars in lost profits and tarnishing the image of many luxury brands. This article reviews definitions of counterfeiting and antecedents of consumers' purchases of counterfeit goods and examines counterfeiting's impact on both the industry and the economy. Suggestions are offered with the goal of educating consumers regarding the issues raised by such consumption behaviors.
...Consumers should be aware that advertising counterfeit jewelry in this manner is misleading a..., apparently some consumers believe that buying fake fashion merchandise is harmless and fun (Sheb...
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