It negotiated a favorable borrowing agreement with lenders in November 2006, well ahead of the subprime market meltdown that soon caused credit markets to seize up. Last month, Moody's Investors Service downgraded Emmis' debt, saying the company's ability to remain in compliance with covenants is "highly uncertain" in light of "the slowdown in consumer spending, its impact on corporate profits, and the resulting cutbacks in advertising and budgets by several industries.
... Study of Comparative Direct-to-Consumer. Advertising. AGENCY: Food and Drug Administration...J.and C.B. Weinberg (1984), ``The impact of comparative advertising on perception and attit...
Counter-experiential marketing communication refers to a marketing message that runs contrary to what a customer has actually experienced through product or service use. The impact of counter-experiential communications on consumers, as measured by levels of customer satisfaction and repurchase intention, is analyzed through an empirical study. It is demonstrated that after a negative experience, a positive message about the product leads to lower levels of satisfaction and repurchase intention as compared to when that negative experience is followed by a more neutral message. Recommendations are offered to best prevent the detrimental effects of de facto counter-experiential advertising in the face of negative consumption experiences. Direction for future research in this area is provi...
... may also make more limited claims to consumers that there is evidence of a diet-disease relations... information, such as through advertising or other channels. It costs consumers time and eff...(37) The impact of DTC advertising is discussed in more detail in ...
The Commission systematically reviews all its rules and guides to ensure that they continue to achieve their intended purpose without unduly burdening commerce. As part of this systematic review, the Commission requests public comment on the overall costs, benefits, necessity, and regulatory and economic impact of the FTC's Rules and Regulations pursuant to the Textile Fiber Products Identification Act. The Commission specifically requests comment on whether it should: Modify the provision addressing generic fiber names so that the reference to the international standard for manufactured fibers reflects the updated standard; clarify the provisions addressing textile products containing elastic material and ``trimmings''; address the use of multiple languages in making required disclosur...
... requirements applicable to written advertising, including Internet advertising; clarify or revise... set forth in the Rules; and modify its consumer and business education materials and continue prin...
The Food and Drug Administration (FDA) is announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995.
...9. Gorn, G.J. and C.B.Weinberg, ``The Impact of Comparative Advertising on Perception and Attit...
The Food and Drug Administration (FDA) is reopening the comment period on specific data related to a proposed rule published in the Federal Register of March 29, 2010 (75 FR 15376), to establish standards that would be considered in determining whether the major statement in direct-to-consumer (DTC) television and radio advertisements relating to the side effects and contraindications of an advertised prescription drug intended for use by humans is presented in a clear, conspicuous, and neutral manner. FDA is announcing that it has added a document to the docket for the proposed rulemaking concerning a study entitled: ``Experimental Evaluation of the Impact of Distraction on Consumer Understanding of Risk and Benefit Information in Direct-to- Consumer Prescription Drug Television Advert...
With its profusion of languages, ethnic groups and regional diversities, with its unique caste system, with its contrast between information technology and industry billionaires and the nearly 300 million people who live below the poverty line, with its mixture of Mahatma Gandhi's nonviolent philosophy and outbreaks of savage communal violence, and with its success as a parliamentary democracy despite having 400 million people who cannot read or write, India remains a bewilderingly complex country. A powerful moral leader as well as a wily politician, Gandhi wanted Indians to be proud of their past, to wear Indian rather than foreign dress, to challenge their colonial overlords through peaceful protest and noncooperation and not through violence, and to eliminate discrimination against...
..., transportation and other areas of direct impact on citizens. In their structure, the provincial go... are rapidly increasing.Television advertising follows the U.S. and European models, with the emp... stimulate viewer appetites to purchase consumer products. There is concern about the impact of adv...
The job of the media department isn't getting any easier. Media buyers are faced with the challenge of getting more for their client's money in an era of the fragmented audience. Atlas Institute, a division of the advertising technology provider Atlas, recently released the results of a study that identifies the impact of advertising overlap across Web portals, including AOL Google, MSN, and others. The study found that advertising overlap on multiple sites has a significant impact on consumer conversions.
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