Last month three more marketing and publishing luminaries joined the elite ranks of the Medical Advertising Hall of Fame. Norman Cooper, president and CEO, Kallir Philips Ross, was the consummate copy contact, finessing client relationships as ably as he did headlines. In his 30 years at Kallir Philips Ross, he helped build some of the biggest brands in medicine -- and the fortunes of one of medical advertising's biggest names. The legendary willfulness, matched by the smarts to see it through, has made William Castagnoli, president, AMP's Doctors' Choice Awards program, a leading figure in medical advertising over the course of his 50 years in the business. When Lewis Miller and Gus Fink launched Patient Care in 1967, they tore up the script and produced a completely new kind of journa...
Patient Care is abandoning the one-size-fits-all approach for a new format targeting primary care physicians by specialty. In addition to its audience of physicians, the magazine will reach hospitalists and nurse practitioners and physician assistants. Launched in 1967 by Lew Miller and Gus Fink, Patient Care was the first "mini-mass" medical journal, targeting internists, GPs, family practice and osteopathic physicians rather than the broader physician universe that traditional "mass" titles like Medical Economics and Modern Medicine reached.
Baret C. Fink, Perelman & Fink, Los Angeles, Cal., for plaintiff...
Four of the greatest leaders and thinkers in healthcare marketing who joined the elite ranks of the Medical Advertising Hall of Fame are presented and profiled. They are 1. Philip Brady, president of Ferguson and managing partner of CommonHealth, 2. Lou Carrafiello, founder of Carrafiello Diehl & Associates, 3. August Fink, a leader in advertising readership research, and 4. Fred Mann, founder of Cline Davis & Mann.
... Carrafiello Diehl; and the late August "Gus" Fink, a founder of the publication Patient Care. In add...
... 0001 MTC-00015326 Fink, Carl............. 0001 MTC-00001452 Fink, Lois.....
It was simpler in the days, before DTC and CME and a host of other acronyms crept into the mix. Just as it is hard to conceive of life before e-mail, it is difficult to imagine when the only tools available to the pharmaceutical marketer were journal ads, and direct mail. But simplicity had its pleasures. In 1966, Medical Economics and Medical World News were the big mass-market medical journals in town. The mini-mass class of journals were in their infancy. There was a lot more socializing with the clients.
... Miller, who co-founded the journal with Gus Fink. "We kind of popularized the notion that doctors p...
...Albert Fink World Fuel Services Corporation Thomas Gachet * Ca...
...1966: Gus Fink and Lew Miller launch Patient Care, in the first o...
YAKIMA HERALD-REPUBLIC If they didn't make the playoffs, Eisenhower's Cadets celebrated the end of their baseball season in rousing fashion Tuesday.
...Highland 001 001 0 -- 2 5 0. Dasso, Fink (6) and Oswalt; Packard and Christenson. Highlight...
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