It's one of the stranger consequences of globalization: In India, salesmen are going door to door selling satellite radios that receive, among other things, NPR's "All Things Considered. The company behind this unusual combination of 1930s-style marketing and space-age technology is WorldSpace Inc., a Washington, D.C.-based outfit that is trying to make satellite radio, already a success in the United States, a global phenomenon.
HR leaders do not recognize that every business function, whether it be marketing, finance, production or HR, is in the productivity business. That means continually getting more out of every dollar you spend on the resources that you control. HR must declare itself accountable and then design systems that influence, cajole and sell managers and employees so that the productivity levels of the workforce remain competitive. Globalization and economic growth in China, India and Eastern Europe will make managing workforce productivity an imperative for organizations that wish to survive. This new imperative means that HR must monitor labor productivity and advise senior management when moving offshore or outsourcing presents an opportunity to better compete.
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