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For Santarus, which focuses on acquiring, developing and commercializing products for the prevention and treatment of gastrointestinal diseases and disorders, big-brand budgets are no longer necessary to compete against big-name brands. The Internet has leveled the playing field. Having defined the objectives and measurement criteria for a proton pump inhibitor Zegerid, a strategic decision was made to focus on three online channels: organic search, paid search and online advertising. In leveraging the power of paid search for Zegerid, the objective was to capture qualified traffic, drive on-site conversions, and generate trial as measured by coupon prints and redemptions. The results proved highly successful. Due to banner advertising, overall awareness of Zegerid increased by 90% amon...
... Gulf War Service: Functional Gastrointestinal Disorders. AGENCY: Department of Veterans Affairs....
... developer of new drugs to treat gastrointestinal (GI) disorders and diseases, announced today the a...
... developer of new drugs to treat gastrointestinal (GI) disorders and diseases, today announced initi...
... of the risk of several upper gastrointestinal diseases and disorders. It is already marketed as ...
... developer of new drugs to treat gastrointestinal (GI) disorders and diseases, announced today that ...
..., prevention and management of gastrointestinal diseases and disorders such as irritable bowel syn...
... developer of new drugs to treat gastrointestinal (GI) disorders and diseases, today announced that ...
... clinical trials involving pediatric diseases and patients. Information from this public worksho... into the use of devices to treat disorders and diseases that affect pediatric patients. II. W...Abdominal disorders and gastrointestinal (GI) diseases,. Neurologic disorders and condition...
... developer of new drugs to treat gastrointestinal (GI) disorders and diseases, today announced that ...
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