Guideline suggests colorectal cancer screening begin at age 45 for African-Americans Oak Brook, Ill., June 3 /PRNewswire-USNewswire/ -- The American Society for Gastrointestinal Endoscopy (ASGE) has issued guidelines addressing ethnicity, gastrointestinal diseases and endoscopic procedures. The guideline suggests that colorectal cancer screening should begin at age 45 for average risk African-American men and women, and that it is recommended that colorectal cancer screening be emphasized for other minority ethnic groups that have lower screening utilization rates. It is noted in the statement that weaker recommendations are indicated by phrases such as "we suggest," whereas stronger recommendations are typically stated as "we recommend." This guideline, "Ethnic issues in endoscopy," wa...
... treatment of a broad spectrum of human diseases and in the reconstruction, repair or replacement o...(10) Gastrointestinal Drugs Advisory Committee. (i) Date established: Ma...
For Santarus, which focuses on acquiring, developing and commercializing products for the prevention and treatment of gastrointestinal diseases and disorders, big-brand budgets are no longer necessary to compete against big-name brands. The Internet has leveled the playing field. Having defined the objectives and measurement criteria for a proton pump inhibitor Zegerid, a strategic decision was made to focus on three online channels: organic search, paid search and online advertising. In leveraging the power of paid search for Zegerid, the objective was to capture qualified traffic, drive on-site conversions, and generate trial as measured by coupon prints and redemptions. The results proved highly successful. Due to banner advertising, overall awareness of Zegerid increased by 90% amon...
Wyeth Pharmaceuticals (wyeth.com) is one of the world's largest pharmaceutical companies, with a host of products in such areas as women's healthcare, infectious diseases, gastrointestinal health, hemophilia, oncology, vaccines and more. Knowledge management solutions are critical to the firm's success in several different parts of the complex process of researching, manufacturing and delivering those diverse products to market. In order to meet current Good Manufacturing Practice guidelines, the company must produce validation documentation for its manufacturing equipment that details temperatures, tolerances and other specifications about certain machine and process operations. The company took some example legacy documents and fed them into the Virtify application. For several years,...
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