Dr. Pepper/Seven-Up, Inc.
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For a CIO, Gerry Mecca, vice president and chief information officer of Dallas-based Dr Pepper/Seven Up Bottling Group Inc. (DPSUBG), defines his calling in a relatively low-tech manner. Yet Mecca, a Baylor University MBA graduate, hardly qualifies as a Luddite. He counts enterprise resource planning (ERP) implementations - the company is currently moving toward a single instance of SAP - as one of his most valuable skills and keeps the bottling group's highly efficient supply-chain system oiled with the right technology. If technology is to make good on its promise of greater efficiency and more convenient access to global markets, Mecca and other leading technologists say that it must serve as a means rather than an end.
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IN early 2009, natural soda maker Reed's Inc. was on the verge of going out of business. The co...