Adina Klima became a Passion Parties consultant to have more time with her family. She is one of more than 30,000 women who sell the company's products and spread its message of sexual education and empowerment. The "girls' night in" that Jen Zoellner recently hosted had the makings of a standard get-together: Hors d'oeuvres lined the countertops next to pictures of her Marine husband, and ice cubes chilled beer, wine and soda in the kitchen sink.
For example, he pioneered the direct selling business model for computers in the 1480s, only to reverse course in 1991, allowing Staples and CompUSA to sell his machines as well as working through Xerox's sales force.
Thirty-One LLC, Columbus The direct selling company recognized Nikki Gallagher and Cora Edling for reaching the highest level of leadership -- senior executive directors -- during the company's eighth annual national conference, recently held in Columbus.
In direct marketing, you can adapt quickly to selling different products," [Pat Corpora] says, adding that panty hose, magazines and Internet service aren't all that different - really. "It's a different audience and message, but the process, list selection, [demographic] segmentation and the way people buy is pretty consistent.
Direct selling, corporate-speak for what essentially are Tupperware parties, has been around forever. The difference these days is that at-home hosts aren't just pitching food containers that "burp." They're hyping high-end products such as jewelry, lingerie and upscale kitchen gadgets. The number of companies joining its trade group jumped 30 percent in the past five years, to 265, the Direct Selling Association says. Some of those companies are huge. The Pampered Chef line of kitchen accessories, for example, started in a former home economics teacher's basement in 1980. Now owned by Warren Buffett's Berkshire Hathaway investment group, Pampered Chef has annual sales of about $1 billion.
...Rusch said. "There's a respect for this business that there wasn't 20 years ago.". (Copyright 2006)...
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