..." among those who are conducting research in this field. . Recent scholars have moved toward...Also, marketing means aggressiveness, manipulation and introducing...In a first step, descriptive statistics of the individual items of each survey ...
...Research on social networks show that men usually have stro... of the participants reported a lack of marketing skills as an impediment to selling goods and servi... and professional women and men: Descriptive characteristics. Women in Management Review, 10(1)...
... campaigns to correct misperceived descriptive norms, however, has not been as successful as the ... colleges that employed social norms marketing programs and those that did not, Wechsler et al. (...Prior research also indicates that the level of reactance generat...
...Researchers from the National Institute on Alcohol Abuse and A...Descriptive statistics such as means, standard deviations, and... randomized trial of social norms marketing campaigns to reduce college student drinking. Jour...
Descriptive studies of Internet purchasers profile the average purchaser as a resident of metropolitan area. While concepts such as "digital divide" have been used to explain the lack of Internet transactions in non-metro areas, little or no research has explored the relevance of product-specific variables in explaining Internet transactions. This research attempts to bridge this gap. Specifically, the "FCB grid" is used to analyze Internet purchases in non-metro Illinois. Based on these analyses, implications for both virtual and brick-and-mortar businesses in non-metro regions are discussed. A key finding is that Internet transactions predominantly deal with "functional" products and speed of Internet connection doesn't influence residents' quality of life perceptions.
...Most previous research on scanning has relied on self-report estimates of...Journal of Marketing Research 18: 382-388. . Gardner H. 1983. Frames of...Table 1: Descriptive statistics, correlations between EQ and environmen...
... is the most comprehensive directory of marketing research and market research companies from around... can enhance their listing with a descriptive write-up, cross-index references, extra contacts, ...
...Researchers have developed several image restoration strategie... describes Benoit's typology as "a descriptive system used to analyze crisis cases" and writes th... they? What of them? European Journal of Marketing, 37 (7/8), 972-997. . Benoit, W.L. (1995). Account...
Students react to two basic things when they are asked to rate a college course. Their ratings will reflect a certain response to the course content and to the method in which that content was delivered by a faculty person. We should expect that the resulting opinion of the teacher exists somewhat independent of the value that students perceive in the content of the courses that are taught. This paper defines this difference as a teacher's instructional value-added. That some teachers are more successful than others in impressing students is difficult to deny. However, little is known about the nature of this increment. Using data from one school, the paper shows how instructional value-added perceived by students is distributed by discipline, by level, and by individual. Separate resul...
...Despite considerable attention on the research activities of the modern professoriate, quality te... which little is known, some basic descriptive work must precede the test of any research questio... personal wealth than human relations, marketing to be "sexier" than accounting, and organizational...
We examine strategic alliances in an attempt to explain the increase in their use and the statistically significant increase in announcement day abnormal returns evident. Of the 10,141 strategic alliances we examine between 1983 and 2004, on average there is a statistically significant positive market response consistent with earlier research. Despite their increased use and positive announcement response, evidence suggests that approximately half of all strategic alliances result in negative shareholder wealth effects, perhaps portending impending alliance failure. Our research helps to differentiate those strategic alliances that are viewed favorably by the market from those that are not.
... of technology, product development, marketing, licensing, research, or skills. Recent examples o...Data, Methodology and Descriptive Statistics. Our methodology and sample selection c...
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