... . DESCRIPTIVE NAMES. Hershey considered calling one of its candy...
Little has been done to profile or describe private junior colleges, their role in the higher education landscape, their practices, and in particular, how these institutions use and offer athletic programming. The current study was designed to profile the athletic program offerings of private junior colleges and to describe the extent of their offerings and competition. By researchers creating the profile, institutions will be better equipped to assess the viability of athletic program offerings and align their efforts to their intentions, such as student recruitment, media exposure, and institutional marketing. As a descriptive study, the intent is to describe the types of athletic teams offered in private institutions and to profile student participation in these sports. Findings indi...
Descriptive studies of Internet purchasers profile the average purchaser as a resident of metropolitan area. While concepts such as "digital divide" have been used to explain the lack of Internet transactions in non-metro areas, little or no research has explored the relevance of product-specific variables in explaining Internet transactions. This research attempts to bridge this gap. Specifically, the "FCB grid" is used to analyze Internet purchases in non-metro Illinois. Based on these analyses, implications for both virtual and brick-and-mortar businesses in non-metro regions are discussed. A key finding is that Internet transactions predominantly deal with "functional" products and speed of Internet connection doesn't influence residents' quality of life perceptions.
... a set of best practices for creating descriptive/marketing metadata, based on the combined wisdom o...
... the grounds that the mark is merely descriptive of the goods and has not acquired the necessary di...Marketing departments love descriptive trademarks for a simp...
Brian Keith is the newly-appointed managing director of Nigerian Packaged Goods Ltd., a large subsidiary of Global Packaged Goods Ltd and a major manufacturer and marketer of consumer packaged goods (foods, cosmetics, soaps, detergents, toothpastes, etc.) in Nigeria. The company has just reported a massive loss, and the former managing director together with most of the senior management team have retired. To ensure continued support for the company from worldwide headquarters in Belgium, Keith believes that he will need to dramatically improve profitability and to double sales volumes within the next four years. Data and information in the case include the description of the challenge the company faces, historical overview, current performance, and numerous factors impacting the compan...
... sector) have massively increased their marketing spending. The percentage of revenues spent by NIPA...
... Inspection Service is to facilitate the marketing of grain, oilseeds, pulses, rice, and related commmodities by:. (a) Establishing descriptive standards and terms,. (b) Accurately and consisten...
Drawing upon a cultural studies perspective, this study investigates the audience role in shaping corporate involvement in social issues - identified as cause-related corporate outreach. We assert that, more than consumer, voter, or passive receptor of corporate messages, the audience is an active participant in the communication process. This case study of the Avon Breast Cancer 3-Day Walk, one of the most visible fitness-based fundraising events, examines the meaning individual participants construct during their involvement in the event. The study provides a context in which public relations practitioners and scholars alike can better understand the role corporate communication plays in defining and preserving community and social values. This understanding can help corporations buil...
...[C]ause marketing is the hottest trend in fundraising for the perenn... world is awash in jargon-some of it descriptive, some of it confusing, little of it universally ac...
..., considering the inherently weak, descriptive nature of the plaintiff's mark, some of the defend...By preventing competitors from marketing their goods under the same or a confusingly simila...
...Also, marketing means aggressiveness, manipulation and introducing...In a first step, descriptive statistics of the individual items of each survey ...
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