The nonprofit world usually does not make good use of marketing techniques like branding, reports a study in the Summer 2005 California Management Review. The survey of 48 marketing managers with prior for-profit experience shows that the U.S. nonprofits in which they now work either do not use major marketing tools (e.g., demand forecasting, demographic segmentation, market share analysis) at all or do so with far less intensity than do for-profit companies. Indeed, the most savvy nonprofits make less use of marketing tools than the least savvy for-profits. The study further finds that many nonprofits do not have a marketing plan, and that many nonprofit executives do not have a marketing perspective.
.... Demographic Factors . Age, gender, ethnicity, tenure, and educ...For example, a meta-analysis of 33 studies concluded that role ambiguity is sig... documented that performance measurement tools are currently being utilized by many public agenci...
...Management Tools for Conserving Migratory Species 1. Tools for Land... its evolutionary beginnings, to the demographics of the individual migrants, to the manner and scal..., or in the more complex forms of analysis that may be needed to untangle the many factors af...
PHILADELPHIA, Feb. 3, 2011 /PRNewswire/ -- As part of their Public Mapping Project, Dr. Michael P. McDonald of George Mason University and Dr. Micah Altman, Senior Research Scientist at Harvard University Institute for Quantitative Social Science, have teamed up with Azavea, a geospatial analysis (GIS) software development company, to develop District Builder (http:// www.publicmapping.org/resources/software), an open source, web- based redistricting application. The software is designed to give the public access to online redistricting tools and can be configured to redistrict any state or locality within the United States. Every ten years, city council, state legislature and congressional district boundaries must be redrawn to reflect the nation's growing and shifting population. Legi...
... in an (educational) scenario analysis (SA), like competence building through reflection ...The different approaches deliver tools and methods to cope better with complex situations... thinking (csim and [R.sub.stj]) and demographic aspects. . RESULTS . Changes occurred in all four ...
... system and by some commercial software tools. The new system was referred to as the Census Auto... also can create inset maps, if, after analysis of features at the selected scale, areas of unacce... to work with census geographic and demographic data in new and innovative ways, it is necessary f...
This article examines the effects of demographic factors on the linkages between perceptions of information technology and electronic commerce adoption. Many firms are moving to create virtual marketplace as their primary points of consumer contact. In this environment, demographic factors such as gender, age, education and income may play a role in adopting electronic commerce. Quantitative research is applied with data collected from Internet users in South Korea. The data is analyzed using factor analysis, multivariate analysis of variance, and regression analysis methods. The findings suggest that the effects of demographic factors have moderated in information technology use; the respondents demonstrate positive attitudes toward the benefits of electronic commerce and its adoption ...
... of information and the selection of payment tools available. It has the capability of enhancing purc...
...Using intuitive map and text-based search tools, PropertyFinder TOPS enables customer service repr... ownership history, sales comparables, demographic information, neighborhood analysis and valuation r...
Diffusion of credit card services is low in India compared to the international scenario. The existing literature on adoption behaviour particularly in terms of financial services is very scarce in the Indian context. Against this settings, the paper attempts to explore the adoption behaviour with respect to the credit cards. The influence of demographic variables and personality traits on adoption behaviour is highlighted. Attempt is made to analyse the difference in the adoption behaviour among the adopter categories. The variables discriminating the adopters and non-adopters are unraveled. Further the reasons for non-adoption of credit cards are explored. The findings would be useful for the marketing strategists in financial service sector to arrive at appropriate decision so as to ...
...Tools used for analysis are descriptive analysis, mean s...
... initiative area was selected through analysis and screening of available 2004 data from the Colu.... Instruments . Assessment tools were identified by CPH staff following a review of.... Demographic and environmental assessment data were obtained at...
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