They succeeded in designing advanced and. highly detailed Internet marketing tools that were nevertheless easy for car dealers to use. In that transaction that was completed five months ago, Montreal-based Trader Corp. paid $35 million to acquire a 20 percent stake in the privately held Dealer.com, positioning Bonfigli's company to emerge as the leading player in the automotive website field in Canada. Trader Corp.'s Yellow Pages Income Fund unit also has the right to acquire a larger stake of the company over time.
Technology Full-time employees: 262 Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies.
BURLINGTON, Vt., April 23 /PRNewswire/ -- Dealer.com (http:// www.Dealer.com), the global leader of online marketing solutions for auto dealers, chose Earth Week to reveal plans for the growth of its digital marketing operation in Vermont. The announcement was made by Mark Bonfigli, Founder and CEO of Dealer.com, at a press conference April 23, 2010 at the company's headquarters, a LEED-certified building that houses an un-matched corporate culture dedicated to the health and wellness of its employees. The press conference included statements from United States Senator for Vermont, Patrick Leahy; Vermont State Governor, Jim Douglas; Vermont State Lieutenant Governor, Brian Dubie; and Burlington, Vermont Mayor, Bob Kiss.
Dealer.com licenses Web sites that often include reviews, comparisons, both dealer and stock photos of the car, recommendations of other like vehicles within the dealer's inventory, the ability to request and set up a test drive, and even vehicle rendering sites that allow the individual to virtually tour the vehicle both inside and out. Options on the Web site allow the potential buyer to contact a sales representative via a number of action buttons, including email, Instant Messaging, or even a 'click to call' button, which will generate a call to the dealership through your computer.
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