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The West Virginia Attorney General's Office will soon have an additional $425,000 after settling a lawsuit with the Dannon Co. for misrepresenting the health benefits of Activia Yogurt. The Dannon Co. agreed to pay a total of $21 million to attorneys general in 38 states across the country as part of the settlement, according to Kim Stitzinger Jones, West Virginia assistant attorney general.
To: LIFESTYLES EDITORS Contact: Sue Kennedy for The Dannon Company, Inc., +1-302-547- 3625, Suekennedypr@comcast.net
Dannon Activia Yogurt. Strawberry, Blueberry, Mixed Berry, Peach, Prune and Vanilla. $2.49 per package of four 4-ounce cups, or $4.49 per package of eight 4-ounce cups. Bonnie: I took the Dannon Activia challenge - the challenge to eat a container of Activia each day for two weeks to help regulate my gut. Activia is the new probiotic yogurt containing a live culture called Bifidus regularis, which is clinically proven to help regulate the digestive system by reducing the time it takes for food to pass through your gut. In case you've forgotten, probiotics are substances containing beneficial live microorganisms. Back to the challenge: I faithfully ate the yogurt each day for two weeks. Instead of regulating my digestive system, it upset it. The yogurt did reduce the time it took for foo...
Colorado will received $425,000 as part of a multi-state settlement with Dannon about allegations that the food company made unsubstantiated claims concerning the health benefits of its Activa and DanActive products. The $21 million settlement is the largest multi-state settlement based on the improper marketing of a food product.
The color-coded, expanded and reorganized shelves include other brands, with yogurts arranged by function such as digestive health, immune system function, weight management and kids' products.
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