customers for life

• Customers for Life

There are three industries in which cultivating committed customers has become a core competency: sports, wealth management, and higher education. Executives in these industries are using CRM to maximize the value of these customers - lessons that apply to everyone looking to improve margins. Larry Witherspoon, vice president of technology and services for the Seattle Mariners, says that CRM in sports is only special in its application. CRM is allowing sports organizations to think globally, but act locally: the technology can be used by individual teams, as well as by entire governing bodies. Meanwhile, in wealth management, CRM makes a serious difference by providing advisors with a solid understanding of each client's unique needs. And at higher education institutions, CRM readily mo...

• Customer Relationship Management; CRM
• Vol. 8 Nbr. 7, July 2004

• Fresh Customer Service: Treat the Employee As #1 and the Customer As #2 and You Will Get Customers for Life

, by Michael D. Brown, is reviewed.

• Quality Management Journal, The
• Vol. 15 Nbr. 4, October 2008

• Sun Life Financial Delivers Identity Theft Protection with Travel Assistance for Existing Group Life Customers.

Three million employees with group life coverage who work at more than 22,000 employers across the U.S. now have Identify Theft Protection WELLESLEY...

• Business Wire
• September 30, 2010

• Cegedim Relationship Management and MeLLmo Unveil Combined Mobile Analytics Solution for Life Sciences Customers.

Mobile Intelligence Integrates with Roambi to Deliver Immersive Mobile CRM Analytics to Life Sciences Companies Worldwide DUSSELDORF, Germany -- Cege...

• Business Wire
• March 29, 2011

• The Winning Hand

Live by principles. "Principles trump techniques every time," [Tom Flick] said. "Make 'yes' mean 4VeS* and 'no' mean 'no.' Do what you say you will do. If you're wrong, admit you're wrong. That's authenticity, and that's how you get customers for life.

• Collector
• Vol. 75 Nbr. 2, September 2009

• Pantech Simplifies Life for AT&T Customers with breEZe II.

Popular Pantech Phone Upgraded, Now in 3G and with Enhanced Features ATLANTA -- Pantech Wireless, Inc., - the U.S.-based subsidiary of Pantech Group...

• Business Wire
• May 04, 2010

• Barber From White Oak Lived His Faith with Loyalty, Generosity

Patrons of Jack Carlson's barbershop in McKeesport were often customers for life, and he didn't mind going to them. Mr. Carlson cut hair at homes, in hospitals or nursing homes, and occasionally gave a longtime customer his final haircut in the funeral home, said his daughter, Carol Cottom.

• Tribune - Review / Pittsburgh Tribune - Review
• February 04, 2011

• TXU Energy Helps Bring Smart Meters to Life for Customers Across Texas: Launches TXU Energy MyEnergy DashboardSM.

Company Offers New Online Service to Help Customers Focus on At-Home Energy Habits, Help Reduce Energy Consumption and Save Money on Electricity Bills...

• Business Wire
• April 05, 2011

• AL International Adds Over 25,000 New Customers and Distributors for Its '90 For Life' Campaign and 'Get Skinny' Program.

Products Experience Sharp Increase in Demand SAN DIEGO -- AL International, Inc. (Pink Sheets: JCOF), a global direct marketer of lifestyle and nutr...

• Business Wire
• March 06, 2012

• Marketing for Rainmakers; 52 Rules of Engagement to Attract and Retain Customers for Life.

ISBN: 9780470247532 TITLE: Marketing for rainmakers; 52 rules of engagement to attract and retain customers for life. AUTHOR: Fragasso, Philip M. PUBL...

• Reference and Research Book News
• Vol. 23 Nbr. 4, November 2008