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Jagdish and Kamakura (1995) argued that celebrity endorsement has become a prevalent form of advertising in the United States. Approximately 20% of all television commercials feature a famous person, and approximately 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Advertising Age 1987; Sherman 1985). The purpose of this study is to compare the use of celebrity endorsement between the United Sates and Lebanon in terms of two fundamental cultural dimensions: 1) low versus high context, and 2) individualism versus collectivism. This study investigates differences and similarities regarding celebrity characteristics in the U.S. and Lebanon.
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Religious pluralism threatens Nigeria's social stability and its hard-won democracy by pitting different religious and cultural beliefs, particularly of new, radical Christian evangelical and fundamentalist Muslim sects, against one another. Religious pluralism is fostered by the Nigerian Constitution's promise of religious freedom, by the right to travel and reside in the country, and by Nigeria's participation in the Organization of African Unity (OAU) and the Economic Community of West African States (ECOWAS). This article examines the problems of religious pluralism, religious and cultural differences, and social instability in Nigeria. In so doing, it analyzes the religious rights granted to every Nigerian by the Nigerian Constitution. It also discusses the religious differences mi...
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This study examines characteristics attributed to entrepreneurs in three countries and identifies similarities and differences in entrepreneurial char...
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Nestled in the Himalayan Mountains, Bhutan, a Buddhist country, is one of the most isolated nations in the world. After spending a month there, we all...
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[ILLUSTRATION OMITTED]
When you communicate with employees, do you consider all the ways they could possibly interpret the message? Do you take into...
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There are many different generational and cultural differences between the many vast countries that have evolved in our society. Along the side of the generational and cultural differences is the meaning of work that is attributed to those beliefs and cultures. The following will discuss these differences and describe and explain the way different societies have changed over generations. The biggest differences that one will see is from the societies meaning of work and the work ethic from the old to the young. Each and every one of these attributes affect one large outcome, international economics. International economics is impacted by the way societies work and the influence that culture and tradition is impacted on those people. The generational differences that can be seen from dif...
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The global economic downturn will accelerate the emergence of new forms of innovation, according to speakers at the Financial Times innovation conference held in London last November. They'll be driven by new attitudes toward collaboration among "digital natives, " young adults who have grown up with ubiquitous communications. The top 15% of companies will continue to innovate, and the top 5% will actually successfully accelerate their innovation initiatives, predicted Mark Turrell, CEO of Imaginatik, a seller of software and services to enhance corporate innovation. Turrell pointed to other factors that are reshaping the context for innovation, such as the way that some resources, such as brain power and communications channels, are becoming abundant where formerly they were scarce. Ab...
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estark@lnpnews.com
The music kept playing, the beverages continued to flow, and soon the money was gone.
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Introduction - II. The international whaling commission - A. History of the IWC - B. Current Status of the IWC - III. Challenges to effective international regulation of marine animal resources - A. Cultural Differences - 1. Whaling - 2. Shark Finning - B. Scientific Data Collection - 1. Whaling - 2. Shark Finning - C. Environmental Issues - 1. Whaling - 2. Shark Finning - IV. Potential shark fishing regulatory approaches - A. Individual National Laws - 1. United States Regulations - 2. United Kingdom Regulations - B. Current International Organizations - 1. CITES - 2. Convention on Migratory Species - 3. Regional Fisheries Management Organizations - 4. European Union - C. A Proposal for a New International Commission for Shark Regulation: The International Shark Fishing Commission -...
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ABSTRACT
Researchers still debate the relevance of using cultural frameworks and socio-economic differences between countries versus focussing on in...