The basic question addressed in this study is whether men today hold more gender neutral beliefs regarding traditionally female role behaviors such as purchasing groceries and clothing, clipping and saving coupons, and finding bargains. A sample of 326 men across age and education levels was surveyed regarding their beliefs as to whether each of twelve behaviors is more appropriate for males or females. The influence of experience as the primary grocery shopper for the household, age, education, and parental coupon use on gender role beliefs was included. A strong relationship between a man's experience as the primary grocery shopper for the household and his belief that a variety of consumer behaviors are gender neutral was found. A higher education level was also found to have a signi...
Using group coupon or daily deal marketing is "fraught with peril" and is likely not permitted under the Indiana Rules of Professional Conduct, the State Bar Association's Legal Ethics Committee recently said. A burgeoning form of social media marketing, group coupon sites - Groupon being the most popular and well-known - establish a price for a good or service in conjunction with a business. A predetermined number of customers must purchase the coupon; once the number is met, customers receive the coupon via email or text.
We've all been there: standing on the grocery store line watching the person in front of us fumble with 30 coupons, then fight with the cashier when one didn't ring up properly to give back 10 cents. Hey, she spent hours meticulously cutting hundreds of coupons from the Sunday newspaper and filing them into that coupon organizer, and she wants to make that effort worthwhile. But who hasn't wanted to reach into their own wallet, offer up the dime and move on with the afternoon? These days, though, that smug attitude will only get you gigantic grocery bills and a shake of the head from those in the know.
I've gotten to the point where I just ignore responding to the class-action settlement offers that arrive in the mail like the many dandelions now popping up in my front yard. I find myself looking at what's being offered in these coupon settlements and conclude: Why bother?
LIVONIA, Mich., Oct. 18 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that 11.6% more coupons were issued industry-wide in the third quarter of 2010 than a year ago (year-to- date through Sept. 30, 2010). Coupon distribution continues to grow above the record-breaking volumes experienced in 2009. These findings were revealed as part of the Third Quarter 2010 Consumer Packaged Goods (CPG) Coupon Industry Facts recently released by NCH Marketing Services, Inc., a Valassis company. While CPG marketers have increased their coupon distribution to consumers enlisting new savings-oriented shopping behaviors triggered by the economy, they are also modifying their offerings," said Charlie Brown, NCH Vice Presi...
Coupons, coupons, coupons. Consumers' options for finding coupon sources continue to grow. You can combine or stack coupons, such as a manufacturer coupon and a store coupon, to maximize your savings. Here are just a few places you should go if you are looking for some coupons.
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