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Counterfeiting, which has always been somewhat of a problem in several different industry settings, has recently become an epidemic in the fashion industry. Widespread and seemingly endless counterfeiting of fashion goods is costing the industry millions of dollars in lost profits and tarnishing the image of many luxury brands. This article reviews definitions of counterfeiting and antecedents of consumers' purchases of counterfeit goods and examines counterfeiting's impact on both the industry and the economy. Suggestions are offered with the goal of educating consumers regarding the issues raised by such consumption behaviors.
In today's decidedly consumerist America, trademark law necessarily serves a critical function. Trademarks decrease consumer search costs, allowing the public to distinguish quickly between products and services by relying on brand name as an indicator of consistent quality. In arguing that holdover licensees should generally be liable for counterfeiting, this Note proceeds in several parts. Part II provides an overview of basic trademark law and policy, with a particular focus on counterfeiting. Part III describes the holdover-licensee scenario more fully and explains the deficient precedents that have allowed holdover licensees in certain courts to escape counterfeiting liability. Part IV argues that courts should reject those precedents and recognize trademark counterfeiting as the m...
Global counterfeiting is escalating despite resistance by many parties. We identify three groups of stakeholders who have vested interests in either resisting or promoting counterfeiting. Among resistors to counterfeiting are national governments, international policymakers, and corporate intellectual property owners; among promoters are the counterfeiters themselves and many consumers. We argue that current supply-side resistance approaches alone are inadequate; attention is also needed to resisting consumer promoters on the demand-side of the market. Drawing from a review of the literature, we develop a new analytical framework which depicts complex interfaces between IP owners and consumers. A second framework presents actionable marketing strategies targeted to different consumer se...
Everybody likes to make money, and as much of it as possible. Not everybody can make it in a secret basement with a full-service offset print shop, a platemaking station, a light table and an industrial paper cutter. But then, not everybody is Art Williams, a product of a childhood in which he was abandoned by a ruthless father and mistreated by an unbalanced mother, who finds his true love in the warped joy of counterfeiting millions of dollars.
NEW YORK, May 12, 2011 /PRNewswire-FirstCall/ -- In connection with the U.S. Senate introduction of the PROTECT IP Bill, which aims to fight the impact of online infringement and counterfeiting on American jobs, Viacom Inc. (NYSE: VIA and VIA.B) President and CEO Philippe Dauman released the following statement: The introduction of the PROTECT IP Bill today is an important step forward in the fight to secure American jobs. We appreciate the continued efforts of Senators Leahy, Grassley, Hatch and others to raise awareness of this critical issue, and look forward to working with Congress as they enact legislation to produce effective solutions to the threats of online counterfeiting and infringement.
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