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corporate personality test
1.665 documents for corporate personality test
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This research examines whether it is possible, through a firm's marketing efforts, to imbue a brand with meanings and give it a "personality." A model is presented and tested which includes associations representing three categories of brand associations: product attributes, corporate associations, and user imagery. It is shown that manipulating these associations in print advertisements results in different perceived brand personality traits being associated with the test brand. Among the three types of brand associations tested, user imagery is found to be the most powerful influencer of brand personality perceptions. The results also indicate that different types of brand associations may be combined to produce a desired brand personality profile.
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... way human resource professionals and corporate executives may implement practices that lead to fu... employees for the purpose of developing, testing and presenting research that explains the relation... emerged that a five-factor model of personality, often termed the Big Five can be used to describe...
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Bill Fuller is corporate chef for big Burrito Group, which operates a number of popular Pittsburgh restaurants in a wide range of fair and flair. Included are Casbah, Umi Japanese Restaurant and Soba in Shadyside; and Kaya and Eleven in the Strip District. And, of course, Mad Mex's nine locations -- from Columbus, Ohio, to Philadelphia -- add to the responsibilities. He took time out of this busy schedule to take the Ticket Personality Test.
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... for commercial and non-press, business corporate speech is a less central matter, one that reasonab... agent has an interest in developing a personality and engaging more broadly in a mental life that, w... beings rely on social contact with others to test and validate their perceptions of the environment....
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... (n Sta) of position, luxury, degree, corporate identity, community acceptance, and alma mater (Ta...The Thematic Apperception Test (TAT) with interviews, induction and deduction log..., Eyesenck & Wilson (1975) Personality Scale, Mancuso (1981) Entrepreneurship Quiz, Johns...
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Diffusion of credit card services is low in India compared to the international scenario. The existing literature on adoption behaviour particularly in terms of financial services is very scarce in the Indian context. Against this settings, the paper attempts to explore the adoption behaviour with respect to the credit cards. The influence of demographic variables and personality traits on adoption behaviour is highlighted. Attempt is made to analyse the difference in the adoption behaviour among the adopter categories. The variables discriminating the adopters and non-adopters are unraveled. Further the reasons for non-adoption of credit cards are explored. The findings would be useful for the marketing strategists in financial service sector to arrive at appropriate decision so as to ...
... input from inventory models which were pre tested and proved by eminent researchers in the area of p... variable followed by brand image, corporate image, advertisement, competing products, special ...
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... assurance, business consulting, corporate finance, eBusiness, human capital, outsourcing, ri...Unlike personality profiles, we assess a candidate's core values and ...; provide FDI's proven psychological test for selecting franchisees; conduct seminars and tr...
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... addresses these issues by extending and testing theoretical work in managerial cognition to the st...Journal of Personality and Social Psychology, 48: 839-852. . Fombrun, C. ...and Slocum, K. (1994). 'An essay on corporate epistemology'. Strategic Management Journal, 15 (S...
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Corporate culture and reputation are intangible assets firms use to create a competitive strategic advantage to differentiate themselves from other firms to enhance firm performance. Numerous articles cite how corporate culture may be an important intangible predictor of reputation, but only a few researchers have empirically tested the relationship between culture and reputation. Using a sample of 104 firms, we find that culture not only enhances financial performance (as indicated by other research), but also is positively related to reputation. Furthermore, our findings suggest that reputation acts as a mediator between culture and financial performance.
... consisted of two organizational "personality" components, competence and sympathy, where compet...
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Literature on face-to-face intercultural business communication (IBC) suggests that language, culture, business culture, and interpersonal context variables lead to misunderstandings, but these predictors have not been studied with regard to e-mail communication. This exploratory study identifies variables that cause e-mail miscommunication, reduce work accomplishment, and harm business relationships. We conducted a survey to capture the effect of common predictors and asked respondents to share the most commonly employed strategies when communication problems arose. We offer a multi-dimensional model for further research.
... of culture, personal values, personality, and role expectations. Many authors have identifi..., and Lubanovic (1996) label it "corporate cultural-value systems" (p. 211). They suggest tha...We suggest three hypotheses to test the relationship between these variables and the f...
