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consumer services company
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A tax services company could not enforce an arbitration clause in its customer agreement when it was sued for violating federal consumer protection law, a U.S. District Court in Pennsylvania has ruled. TaxMasters is a company that provides services to consumers who have tax problems with the IRS. The plaintiff in this case engaged TaxMasters' services by calling the company's toll-free number. At that time, TaxMasters charged a $500 "flat fee" to the plaintiff's credit card with the understanding that the plaintiff would be billed additional installment payments.
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The same holds true for many smaller companies. Logoworks, a provider of consumer graphic design services, sells services in the hundreds of dollars range; the company sees many fewer conversions than Amazon.com or Verizon would. Logoworks uses A/B testing to improve marketing performance online. Sir Francis Bacon published Novum Organum in 1620 and with it staked his claim as the father of modern science. The work kicked off a centuries-long quest to gain knowledge through controlled experimentation. Bacon's methodology, developed more than 400 years ago, is remarkably similar to that of A/B testing, the Web optimization process used by many of today's online marketers. Gauging the success of campaigns is not new behavior for marketers, but with the rise of Web marketing and increasing...
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LIVONIA, Mich., July 27, 2011 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that first-half 2011 coupon redemption volume reached 1.75 billion, a moderate 2.9% increase compared to the first half of last year. In total, consumers saved $2 billion in the first six months of the year, according to the U.S. Mid-year 2011 Consumer Packaged Goods (CPG) Coupon Facts Report, released by NCH Marketing Services, Inc., a Valassis company. This savings is a 17.6% increase from the comparable period in 2009 when CPG marketers began offering more coupons during the depths of the economic downturn. Coupons were distributed in record numbers in both 2009 and 2010. Distribution began to stabilize in the first half of 2011, mark...
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DigitalPersona's optical ID fingerprint reader found an ideal application in Mexico's massive Banco Azteca, a subsidiary of Grupo Elektra, Latin America's leading specialty retailer, consumer finance and banking services company. Banco Azteca offers people with limited incomes in poor and rural communities an opportunity to establish a relationship with a financial institution.
