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Connectivity Technologies
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To: POLITICAL EDITORS Contact: Nick Cappa, +1-248-512-4266 (office), +1-248-202-8039 (cell), nc503@chrysler.com; Linda Becker, +1-202-414-6757 (office), +1-202-320-2061 (cell), lmb15@chrysler.com; Stuart Schorr, +1-248- 512-2700 (office), +1-248-705-6594 (cell), ss509@chrysler.com, all of Chrysler LLC
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The changing expectations of healthcare stakeholders are colliding with an explosion of new technologies and greater connectivity, and pharma brands are at the very early stages of experimenting with mobile apps for healthcare professionals and patients as another way to extend their value beyond the molecule. But apps are more than just another form of advertising. Today, online health publishers are adapting to a new world of apps and services, while staying true to its original mission of providing compelling content that informs, educates and motivates patients and health care professionals. According to Mike Hudnall, chief service officer, evoke interaction, "The role of the brand has evolved. He thinks traditional advertising is still important, but they've added new dimensions of...
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Traditionalists would say the term infotainment describes technologies that enhance the driving experience by improving the quality of the entertainment and information delivered to vehicle occupants when traveling. If that's your definition, you better sit down because the future of infotainment goes far beyond high-definition audio, navigation systems and iPod connectivity. As these new technologies and capabilities enter the vehicle, automakers and suppliers must radically change the way they view the vehicle computing network. Bose has developed a new energy-efficient audio system that it says consumes 50% less energy and weighs 40% less than conventional audio systems. Through the use of 3D high-resolution image technology, companies like Planet 9 Studios are ready to deliver reali...
