The hottest trend in marketing owes its growth, at least in part, to a couple of guys in Buckfield with Diet Coke and Mentos. Fritz Grobe said he recognized the commercial potential the very first time his friend, Stephen Voltz, showed him what happens when you drop a few mints into a soda - which is that it becomes a fountain of bubbly soda, spewing 15 to 20 feet in the air.
For years the Oddfellow theater has been the performing grounds of musicians, comedians, contortionists and people of all sorts. But now, in 2006, two of their members have branched out to something . . . bigger. The diet coke and mentos thing started with a few experiments by Fritz and Steven. Different candies dropped in soda. Diet coke and mentos worked best, so they used it for a contest that coke was hosting for a new commercial.
One year after launching their online comedy video, Maine performers Fritz Grobe and Stephen Voltz have won a Webby Award for "The Extreme Diet Coke & Mentos Experiments. The Webby Film & Video Awards honor original film and video that premieres on the Internet. Winners were announced Monday night in New York. Grobe and Voltz won for the year's best viral video, the first year of the category.
If the words "Diet Coke" and "Mentos" do not immediately bring to mind the image of geysers of soda pop arcing into the air, the latest youth culture phenomenon has passed you by. Until now.
Three viral video successes, two music video appearances, two Webby awards and several "how-to" clips for trying their experiments on your own, not to mention all the experiments in the works, meetings and performances, have kept Fritz Grobe and Stephen Voltz of Eepybird in Buckfield, well, busy. Insanely busy is more accurate. In 2006 when the viral video craze was relatively new, the duo posted a video of Experiment #137, otherwise known at the Diet Coke and Mentos geyser, on-line and it quickly became a viral video sensation. Since then they've held the Guinness World Record for 1,360 Diet Coke geysers being set off at the same time in Belgium and picked up another major sponsor with 3M's Post-It Notes after the success of the "Extreme Sticky Notes Experiments" video, which won them ...
LEWISTON -- Forget genius. Hard work is more reliable. That's the message of Stephen Voltz and Fritz Grobe, the Buckfield duo best known for their viral Diet Coke and Mentos videos.
BUCKFIELD ? The Diet Coke and Mentos guys are at it again. This time the Buckfield duo ? Fritz Grobe and Stephen Voltz ? say they have harnessed the power of their candy-and-soda geysers with a specially designed rocket car.
BUCKFIELD - Local guys best known for their experiments with Diet Coke and Mentos have signed a deal with a cable TV network to create a pilot for a new show, based on their explorations with everyday products. And they plan to shoot some of it right here. In the next few weeks, a crew from Hollywood is scheduled to arrive to film a new experiment before a live, Buckfield audience.
Students at J.A. Allard Elementary School in Moon crowded around a table and watched as two of their classmates dropped Mentos mints into a can of diet Coke. Within seconds, the beverage foamed over and spilled the contents into the tray. What had happened inside the can to create such a reaction? It's a matter of chemistry.
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