Even in an age of modern and high-tech communications, the most powerful and effective means of generating new business is through word of mouth. People turn to trusted friends or colleagues for recommendations regarding product or service providers. And because word-of-mouth referrals are free, you can't beat the return on investment that a positive referral can generate. While a successful word-of-mouth marketing chain can sometimes start on its own, don't assume that the phone will start ringing off the hook.
The HIV epidemic in China and Vietnam is on the increase among injection drug users (IDUs). We report on the results of a pilot outreach study in northern Vietnam and southern China to test the feasibility of a peer-driven intervention (PDI) to prevent HIV among IDUs. In the PDI, recruitment relies on a "chain-referral" model in which IDUs carry-out the core outreach activities that salaried outreach-workers/peer-educators traditionally provide. A 6-month follow-up was built into the study design to measure possible changes in IDUs' risk behaviors. The impact results of the pilot study are reported bearing on several different measures, such as changes in IDUs' rates of lending or borrowing used syringes, willingness to enter into drug treatment, baseline and follow-up recruitment succe...
... respondents will be recruited using chain referral sampling techniques. Three study sites (P...
APICS Central Illinois Chapter April meeting; 6 p.m. Tuesday registration, 6:15 p.m. dinner and 6:30 p.m. program, University of Illinois, 2001 BIF, 515 E. Gregory Drive, Champaign; $10 box dinner; Supply Chain Management Program; confirm reservation, 217-352-8985. Professional Referral Group (PRG); 7:15 a.m. Thursday, Baxters Restaurant, Bloomington; speaker: Jennifer Wright of Come To Buy, Inc. Web Application; David Besler, 309-834-1051.
... of the Personal Consumption Expenditures Chain-Type Price Index (or any successor index thereto),...
Following the minority stress model as a framework, we examine the associations between racial and homosexual stigma, substance use, and sexual risk behavior among a respondent-driven sample of Latino gay and bisexual men and male-to-female transgender persons (GBT) in Chicago and San Francisco (N = 643). We use structural equations to test such a model and disentangle the possible effects of the different stigmas and their corresponding dimensions (i.e., perception, experience, internalization). Findings revealed distinct pathways to sexual risk. Two are typified by experienced homosexual stigma and internalized racial stigma via multiple drug use, and two are characterized by experienced racial stigma and internalized homosexual stigma via alcohol use.
... up to three of their peers, and the chain referral process was replicated until the desired ...
... Canadian federal public servants using a chain-referral technique to trace various dimensions of ...
We present analyses based on selected findings from a NIDA-funded project entitled, "An Exploratory Study of Ecstasy Distribution" (2003-2006). We conducted in-depth interviews with 120 men and women in the San Francisco Bay area who had sold five or more doses five or more times in the six months prior to the interview. The research focused on the motivations and circumstances surrounding the decision to initiate sales, sales settings, the characteristics of both sellers and buyers and their relationships. It also focused on negotiated order and social identities. We describe the ways in which a sample of educated, housed, and employed Ecstasy dealers' attitudes and practices compared with more marginalized groups from other drug market studies. These findings suggest attention to soci...
... the second phase of the research, employing chain referral and theoretical sampling techniques, we r...
Using a sample of male participants (N = 136) from the Republic of Ireland, the aim of this study was to develop a psychometrically sound measure of male body image self-consciousness during physical intimacy (i.e., The Male Body Image Self-Consciousness Scale, M-BISC). As predicted, participants' body image self-consciousness correlated positively with their sexual anxiety and motivation to become more muscular, and correlated negatively with their sexual esteem, body esteem, and self-rated physical attractiveness. Limitations of this study and directions for future research are outlined.
...Second, "chain referral" sampling was used whereby friends and ac...
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