Last weekend I gave in to the ever-growing green scene and tested a set of nontoxic, eco-friendly car-care products. Here's what I found: The good Eco Touch Carpet + Upholstery cleaner made coffee stains vanish. It also promises to remove wine and blood, but should you really have those stains in your car?
In an interview, Marc Okicich, former director of marketing for Turtle Wax, talked about his company. According to Okicich, Turtle Wax is a globally recognized brand of car-care products, based just outside of Chicago. To get instant customer feedback, he talked to a number of different companies and then found Communispace, a provider of private communities serving the needs of market research. He said they wanted input from consumers and the retailers they sell their products to, and set a goal of getting 75% of product ideas from outside the company. They started with 300 people. They had great help from the Communispace facilitators and they were able to plan out a set of projects for the next 12 weeks.
America's garages seem a prime spot for parking disposable income these days. Their history is utilitarian the natural way station for garbage bins, garden implements, car care products and household items not worthy of staying in the house. Their look has been humble and often unkempt.
YONKERS, N.Y., Oct. 18 /PRNewswire-USNewswire/ -- Consumers want unbiased information before they make a purchase; and now they can get it right where they need it most: in the aisle of any store. Today, iPhone users can download Consumer Reports Mobile Shopper(TM), a new app, with an introductory price of $9.99 for the first year (the app will sell for $14.99 beginning January 1, 2011), which provides instant access to Ratings, Recommendations, Brand Reliability and Buying Advice on thousands of appliances, electronics, children's products, car care, and home products.
MILWAUKEE - America's garages seem a prime spot for parking disposable income these days. Their history is utilitarian - the natural way station for garbage bins, garden implements, car care products and household items not worthy to stay in the house. Their look has been humble and often unkempt.
In her eight years as an auto wholesaler and 20-plus years as a gearhead, Barbara Terry has installed stereo systems, DVD players, new wheels, new seats -- you name it. She recently did a makeover on her '97 Jeep Wrangler, and she spends a fair bit of time working on her '68 Camaro. When she's not turning a wrench, the ranch-raised Texas native writes scripts for her TV show, "In the Driver's Seat," which airs on ESPN2, and promotes her line of car care products. Her philosophy: "Focus on adding value to your car.
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