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Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays
SAN FRANCISCO & SUNNYVALE, Calif. -- RGB Networks, the leader ...
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Picture lifts TV commercial: The location is the interior of a fortune cookie factory. Two Oriental men are lamenting the fact that business has been ...
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Several executives shared their views on whether the video-on-demand (VOD) and other more targeted cable advertising vehicles sap spending on network television. According to Stephen Trask, MT, SVP, EvoLogue, pharma marketers need to focus resources on those channels that consumers trust and use. VOD is not mainstream now, but within the next four years the number of VOD-enabled households is expected to explode to about 71 million. Beth Harper Gray, SVP, inVentiv Communications, said that the shift in share from broadcast to cable has been an ongoing phenomenon. She believes that money will continue to move from network broadcast to cable as a targeting efficiency. Andrew Capone, SVP, marketing and business development, NCC, thinks network television will remain important to pharma and...
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For Republican primary voters, "there's really nothing else out there like it," said David Keating, executive director of the Club for Growth, the Washington, D.C., group that supports Republicans who strongly favor tax cuts. The Bush campaign's decision to buy ads on networks like Fox News Channel, KSPN and the Speed Channel is no accident; it's a way to shore up support among white males, a key voting bloc.
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NEW YORK -- TNS Media Intelligence (TNS MI), the leading provider of strategic advertising and marketing information, today announced that beginning i...
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... equipment in American homes—televisions, cable channels, VCRs, DVDs, and computers connected to t...TYPES OF VIDEO ADVERTISING. Network Television. Network television reaches the largest audience o...
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Business Editors
NEW YORK & VANCOUVER, British Columbia--(BUSINESS WIRE)--April 23, 2004
XRAYMEDIA, Inc. (OTCBB:XRYM), is pleased to announce a dr...
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...GCI Cable television, cellular services, connect 2550 Denali...-868-5454 pages and cable television advertising. Fax: 907-868-5676 Geonorth LLG Corporate, governm...
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Business/Technology Editors
MAYNARD, Mass.--(BUSINESS WIRE)--Oct. 12, 2000
Multi-Million Dollar Deal For Digital Advertising Systems Covers Top
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It turns out the primary is still on Aug. 24 after all.
Just days after declaring that he was cutting his television ad spending in half because he had such an insurmountable lead in the Republican primary for Arizona's 5th Congressional District, David Schweikert ramped up his advertising with a $14,000 cable television buy for the last week before the primary. The spending boost comes after Schweikert had halved his $12,000-a-week television advertising budget.
