Much has been written about the effects of various branding strategies involving the use of brand names, logos, fighting brands, and links of branding to the success of certain products, however, little attention has been paid to the success of branding strategy based on employee perceptions. This study explored various employee perceptions within the Nestlé Corporation, such as branding strategy, importance of the name, effect on sales, and costs vs. benefits of the company logo on their perceptions of the global image based on both current and future branding. The results indicate that stand alone brands owned by Nestle may not necessarily need to carry the Nestle brand name for success in the marketplace and that there would be more benefits of adding the Nestle logo to struggling br...
DoD, GSA, and NASA have adopted as final, with changes, the interim rule amending the Federal Acquisition Regulation (FAR) to implement the Office of Management and Budget memoranda on brand-name specifications.
The Supreme Court ruling late last month that state-law failure- to-warn claims against generic drug makers are preempted by federal law - handed down just two years after the Court held that brand- name drug makers could face such suits - creates a legal discrepancy that leaves the majority of patients without recourse, some advocates say. It creates an absolutely untenable distinction in the law between name-brand and generic drugs," said Louis Bograd, senior litigation counsel for the Washington-based Center for Constitutional Litigation, who argued on behalf of the plaintiffs in PLIVA, Inc. v. Mensing.
This research considers brand name and price cue interaction effects on perceived quality judgments within a brand extension context. A lab experiment was conducted within the context of a new grocery product and brand name quality was manipulated at two levels, high and moderate. Price information was manipulated at two levels, high and low. Results suggest that high price information may enhance perceived quality evaluations of new offerings extended from moderate quality parent brands, and that there may be a limit to the enhancing effect of high price on perceived quality evaluations of a new offering extended from a high quality parent brand. Further, results showed that low price information was interpreted as an indicator of strong value as opposed to low quality for extensions i...
Dear Savvy Senior: I've heard that the drug Lipitor and a few other popular brand name medications will soon be available in cheaper generic form. What can you tell me? - Frugal Senior Dear Frugal: It's true. Generics for Lipitor and a slew of other brand name drugs will soon be coming down the pipeline, and the savings to consumers will be significant. Here's what you should know.
Hyundai of Korea entered the U.S. auto market in 1986 only to find its marketing efforts stymied because of confusion surrounding the correct pronunciation of the company's name," writes Michael White in "A Short Course in International Marketing Blunders." "Many people confused the name with 'Honda,' one of Hyundai's biggest Japanese competitors. The Koreans tried mightily to get Americans to use the Korean Pronunciation ('High-Yoon-Day'). But failing, they finally 'bent with the wind' in a promotional campaign that encouraged customers to say 'Hun-Day as in Sun-Day.' After a good fight, Hyundai learned the sometimes annoying truth that correct pronunciation is often determined democratically. In fact, there are many times in daily life where fighting for original, "correct" pronunci...
WASHINGTON - With three weeks left for seniors to change their Medicare prescription plan for 2012, a new study brings distressing news: Copays for brand-name drugs are going up - sharply in some cases. Copays for preferred brand-name drugs will increase by 40 percent on average next year, and non-preferred brands will average nearly 30 percent more, according to the study by Avalere Health. Copays are the portion of the cost of each prescription that the customer pays the pharmacy.
In answering the question "What are Generic Drugs?" on its Web site, the Food and Drug Administration states unequivocally: "A generic drug is identical, or bioequivalent to a brand name drug in dosage form, safety, strength, route of administration, quality, performance characteristics and intended use. If you check the Oxford Dictionary, you will find this definition for the word "identical":
ver las páginas en versión mobile | web
ver las páginas en versión mobile | web
© Copyright 2012, vLex. All Rights Reserved.
Contents in vLex United States
Explore vLex
For Professionals
For Partners
Company
Other interesting searches:
INVISTA Inc. | reckless homicide illinois | In Surat | Epe Packaging Pte Ltd | Corneal Laboratoires | definicion deducciones | presidenza consiglio ministri | tribunale siderno | Valoración de la conducta | Armas caseras
