Skip Peterson had no idea his life would change forever when he visited British Car Day at Carillon Park in 1989, but it did. The following year, the former Dayton Daily News photographer bought a 1972 MGB and joined the MG Car Club. Today, he is the chairman of the annual event, which attracts more than 300 British car owners each year. Peterson took time recently to answer questions about the 27th British Car Day, which will be held from 9 a.m. to 4 p.m. Saturday at Eastwood MetroPark in Dayton.
The damage wrought by the earthquake in northern Japan has disrupted production of automobiles, computer chips and a range of other goods and could force prolonged shutdowns in a key node of the global economy. The Japanese stock market fell 6.2 percent Monday, as investors began to price the full scope of the damage. That came despite a massive infusion of yen by the Bank of Japan to try to prop up the nation's financial system.
Some time ago, whenever I was driving down the road and found myself approaching another vehicle from either direction, I felt that my two most significant threats were that the driver might be drunk or may pick that moment to fall asleep. Neither of these had a very high probability. Then along came the development of the SUV with a significant increase in single-car accidents, often rollovers. It seemed that there were some models that were easy to control on a straight road with no unexpected events, but if an unanticipated condition requiring a quick and often violent maneuver occurred, the driver was in serious trouble. Even if the maneuver was successful in avoiding the problem, it often resulted in loss of control, often in a rollover.
More standardization needed The automotive industry's approach to marketing philosophies has cost the consumer a fortune.
Chinese and Indian car manufacturers are entering developed markets. The question arises how they will be perceived by consumers from those countries. Using the multi-dimensional brand personality scale, this paper provides an explorative study of the I country of origin effect on U.S. consumers' brand perception of automobiles from China and India. Our multivariate analysis of variance shows differences in terms of brand excitement, brand competence, brand sophistication, and brand ruggedness. Our results indicate that the Chinese car is perceived to be more daring, up-to-date, and outdoorsy than the Indian and U.S. car; more intelligent, successful, and upper-class than the Indian car; and more charming than the U.S. car. The U.S. car is perceived as more successful than the Indian ca...
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