This descriptive study examined the influence of demographic factors (age, gender, income, level of education, and religion) on consumers' attitudes to purchase American-made passenger vehicles in three Asian countries: 1) China, 2) Taiwan, and 3) Thailand. Since American-made vehicles still occupy only a small segment of this Asian market, the relationships and differences among the three countries in terms of their culture and country-of-origin effect on product attributes were measured - helping marketers increase market share by better understanding the determining factors leading to notable diversity in the consumers' decision-making process.
SOUTHFIELD, Mich., June 2 /PRNewswire/ -- GlobalHue, the nation's largest multicultural advertising agency, today revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. Surveying people in African-American, Hispanic, Asian and non- Hispanic White segments, "Multicultural Nation: Divergence and Convergence in the New America," arrives at three major findings.
Today, GlobalHue is the nation's largest minorityowned full-servicemarketing communications agency. Focusing on its expertise as cultural specialists, staff members dedicate themselves to strategically address multicultural consumers In the African-American, Hispanic, Asian American, urban and youth markets. Headquartered in Southfield GlobalHue also has offices in New York and Los Angeles. The former linebacker began his communications career at Campbell-Ewald Advertising in Warren, where he held a number of positions including senior vice president.
... workers, other groups like the Koreans, Asian Indians, Greeks, Israelis and Russians do not rely... business owners rather than individual consumers. Thus, breaking out of co-ethnic market niches may.... Anderson, S. & M. Platzer (2006). American made. Washington: National Venture Capital Associa...
The campaign features a "bobblehead world" of characters intended to represent a cross-section of typical Compass buyers. Their world is centered around the Jeep Compass, and the ads were designed to establish it as a "fun, hip, and youthful" vehicle that keeps pace with the style and life of the city. The Jeep Compass will attract younger buyers to the Jeep brand and is seen as modern, upscale and attractive by general market, African American, Hispanic and Asian Amercian consumers," said [John Plecha]. "Smart, clever, effective and integrated communications are critical to reaching this audience and making the Jeep Compass a success. "These younger buyers are marketing-savvy consumers who are passionate about their fashion, music, entertainment and sports," said Jay Kuhnie, director,...
Ted Allen symbolizes a problem many consumers face: What type of kitchen knives to buy? What will win - the exciting newness, for Westerners, of the Asian models, or the traditional comforts of the European-style knife? Or are there knives that incorporate features from both? One of Allen's Facebook pages features the cookbook author, food writer and host of TV's "Chopped" brandishing a big Japanese blade alongside his nose. It is a knife by Shun (pronounced "Shoon"). The brand has done more to popularize Asian cutlery in the North American market since the blunt-nosed santoku knife took the Food Network by storm a few years ago.
... They are very, very important. The American people are depending on you in so many ways. And s... benefits producers, traders and consumers of U.S. food and fiber products. The budget includ... $12 million is needed to eradicate the Asian longhorned beetle in Massachusetts, New Jersey and...
NEW YORK - Tom Brokaw hopes that his new documentary on discrimination will help calm some of the nation's political discord, although he suspects the special may get caught up in it. Tom Brokaw Presents Bridging the Divide" premieres on the USA Network on Dec. 10 (7 p.m. EST).
..."There has always been a rich American tradition of robust debate and taking strong posit...- American doctors, Latino teachers or Asian-American consumers. "That's a huge step," he said....
The one that's mending is America's Big Money economy. It's comprised of Wall Street traders, big investors, and top professionals and corporate executives. The Big Money economy is doing well these days. That's partly thanks to Ben Bernanke, whose Fed is keeping interest rates near zero by printing money as fast as it dares. It's essentially free money to America's Big Money economy. Even though interest rates are falling, most people in the Average Worker economy can't refinance their homes. They can't get home equity loans. Banks don't want to lend to the Average Worker economy because people in it are considered bad credit risks. They still owe lots of money, their family incomes are down, and their net worth has fallen.
... of Wall Street talk about how the "American economy" is doing these days, watch your wallet. T...They're selling Asian and Latin American consumers everything from cars ...
ver las páginas en versión mobile | web
ver las páginas en versión mobile | web
© Copyright 2012, vLex. All Rights Reserved.
Contents in vLex United States
Explore vLex
For Professionals
For Partners
Company
Other interesting searches:
All Party | Petoro As | Mohammed Nour | Hill Allen | Jeremy Shockey | formato contrato reserva dominio | subjudice | Commissari straordinari Governo | augmentation salaire fonctionnaire 2008
