african american consumers

• African American consumers

• Ford Launches 'Grown and Sexy' Campaign to Reach African American Consumers

The idea is that the people who are interested in the Fusion are people who have gone through life's changes and young people who have made it in their career," said [Mitch Johnson]. "They have established themselves, they're confident and they feel 'grown and sexy.' There is definitely an emotional connection with the car. Ford is leaning heavily on auto enthusiast and hip-hop disc jockey FunkMaster Flex as an integral part of the "Grown and Sexy" Web site. Flex is the star of Ride with FunkMaster Flex, a show on the Spike TV cable network. The "Grown and Sexy" site features a Flex Fusion Night Club online video game. The site also features the second of two urban street versions of the Fusion customized by Flex and revealed at the 2005 Specialty Equipment Market Association (SEMA) s...

• Michigan Chronicle
• August 05, 2009

• Profound Shifts in Family Dynamics, Priorities Underway among Hispanic, African American Consumers; Yankelovich Unveils 2005 MONITOR Multicultural Marketing Study.

CHICAGO -- A unique shift is underway among Hispanic and African American consumers as a result of evolving changes in family, brand loyalty and langu...

• Business Wire
• July 06, 2005

• Website Brings Auto Dealers, African American Consumers Together

The industry changes, for example safety, fuel maintenance. When you think about maintenance of a vehicle, many people just., when they buy a car go by the looks, especially the urban African American community. We're very tangible oriented. If it looks great, we want to go out and purchase it. We don't think about the long term ramifications of ownership like insurance, durability... any of that stuff... "We [also] have Automotive Rhythms the magazine," he continued, "which is a quarterly magazine mainly for the events that we attend. It's a free copy in terms of auto information, lifestyles behind cars, entertainment aspects and it directs you back to the website. We think of ourselves basically as a one stop shop for all automotive needs."

• Sentinel; Los Angeles, Calif.
• August 21, 2009

• Influential African-American Consumers More Likely to Network Professionally Online, Less Likely to Engage in Web-Based Social Networking, Study Finds.

NEW YORK -- The most influential segment of African American consumers tends to use the Web for business while continuing to favor offline communicati...

• Business Wire
• December 04, 2007

• Theloop21.Com's 'Economic Survey of Black America' Finds Overwhelming Majority of African-Americans Believe Creating Jobs Is More Important Than Reducing the Deficit ; African-American Respondents Don't Believe That Immigration Is a Major Threat to Black Job Security

LOS ANGELES, May 5 /PRNewswire/ -- With signs that the worst recession in eighty years may be nearing an end, a panel of more than 3,000 college-educated African-American consumers and workers overwhelmingly agreed (90.1%) that creating jobs is more important than reducing the deficit, according to the TheLoop21.com's 2010 Economic Survey of Black America. According to the survey, the biggest threats to African-American job security are the current recession and racial discrimination in the workplace, not immigration. The findings from the "2010 Economic Survey of Black America", which took place from April 9 through April 23, reflect the collective views of thousands of Black consumers and workers on some of the most controversial issues of the day. TheLoop21.com commissioned the large...

• U.S. Newswire
• May 05, 2010

• Pr Icon Patricia L. Tobin Passes

Once [Pat Tobin] set out her shingle, Tobin & Associates quickly began to attract clients, including a young director named Spike Lee. Tobin and Lee met at a screening for his debut feature film 1986's "She's Gotta Have It" during a National Association of Black Journalists convention. Tobin worked on "She's Gotta Have It," "School Daze" and "Do the Right Thing," helping to make Lee a household name. The work that Tobin did with Lee helped foster then-radical ideas in the industry related to inclusion and marketing to diverse communities with significant consumer buying power. Eventually, her mission expanded beyond the African-American segment, to include communications efforts to reach Asians and Latinos, as well as the general market. In 1988, Tobin landed a client that would pus...

... on the impact African-American consumers had on Japanese corporations doing business in the...

• New York Amsterdam News
• August 27, 2009

• Some Companies Continue to Support Glenn Beck

Evidently JosBanks doesn't want African-Americans and other progressives to purchase clothes from their stores. TDAmeritrade apparently wants Blacks to buy and sell stocks, but from someone else. And those sun-drenched ads urging you to visit Sandals resorts in the Caribbean inexplicably don't want Blacks to go to those hotels and spas on the largely Black islands. The Video Professor objects to African-Americans ordering his products. Even the people at The Scooter Store don't want African-American seniors scooting around on their brand of scooters. At least, that's the message each of the aforementioned companies is conveying by continuing to advertise on Glenn Beck's controversial television program on the Pox network. Under pressure, more than 60 companies, including General Mills, ...

... thumbing their nose at African-American consumers and those who sympathize with them. On July 28, Be...

• Michigan Chronicle
• October 30, 2009

• Naacp Grades Corporations On Diversity

Again this year, the NAACP surveyed participating companies in five focus areasAfrican American employment, marketing and communications to African American consumers, supplier diversity among African American vendors, charitable giving to African American organizations and a community service/ownership category that varies depending on the industry. Bank of America is also a leader in the affinity credit card market and allows its patrons to donate a portion of the money they spend on certain credit card purchases to their favorite charity, cause or school.

• Crisis, The
• Vol. 115 Nbr. 4, October 2008

• African-American Students Increase Potential for Academic Success with Right Technology

HP wants to be a partner to parents looking for the right resources to help their children succeed in school," said Lesley McNorton, manager, African-American Marketing, HP. "Our line of products is great for students, offering a combination of affordability, power, fashion and kindness to the environment. To further strengthen its relationship with African-American consumers and small and midsize businesses, HP has launched the "How Far Can You Go?" campaign, which is designed to celebrate the amazing possibilities that are being realized with HP technology. Students can develop videos of how HP technology is helping bring their campus years to life-and even get classmates in on the act Videos can be uploaded to www.hp.com/go/howfarcanyougo and shared with family and friends. HP's lo...

• Sentinel; Los Angeles, Calif.
• October 14, 2009

• Study Shows Black Buying Power to Grow Despite Economy

African American consumers' share of the nation's total buying power will rise to 8.8 percent in 2013, accounting for almost nine cents out of every dollar that is spent" the report states. It partially credits population growths as well as the growth and expansion of African American-owned businesses as the reason for the projected rise in buying power. "We're in the middle of a fairly severe economic crisis," said Algernon Austin, director of the race, ethnicity and the economy program at the Washington, DC,based Economic Policy Institute. "It looks most similar to the one over the 1980s and during that time, we saw reductions in the median family income and an increase in poverty for Blacks. Economic Gains of 1990s Overturned for African Americans from 2000-2007 study published in ...

• Chicago Defender
• October 01, 2009