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advertising techniques
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While the Internet has changed the landscape of client development, the state ethics rules have struggled to keep pace with those changes. Some lawyers are exploring innovative ways of networking through virtual worlds and Web 2.0, but the rules are often narrowly focused on advertising techniques from the 1980s. In some respects we have 21st Century technology governed by 20th Century rules. One important example of this is a rule that was designed to curb ambulance-chasing.
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EDGEWATER -- Friendship bracelets, foam door-hangers, and beaded necklaces are helping the fourth-graders in Rose Delaney's class at Eleanor Van Gelder School learn economics. Children are creating these craft items and learning about supply and demand, advertising techniques and how assembly lines work.
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Critics have accused the national press corps of being too deferential to the White House in the lead-up to the war in Iraq and have charged public relations agencies and journalists with numerous unethical breaches of behavior, including paying columnists to promote the interests of government agencies and private companies. Undeterred by these concerns, beginning with Dwight Eisenhower, presidential candidates and sitting presidents with varying degrees of success drew on such public relations and advertising techniques as polling and creating pseudo-events to help shape media coverage of their election campaigns and later their administrations.
