With the convergence of recession-tightened marketing budgets and the rapid growth of digital advertising, advertising firms report they are stretching dollars to target the right audience at the right time through the right medium. It is infinitely harder for businesses to achieve their objective when you've got all these other streams but the same amount of money," said Jeff Zehnder, CEO of New Orleans-based advertising firm Zehnder Communications. "That's where strategy is so critical.
For the past dozen years, I've had a pat answer whenever someone asked me what I did for a living: I got to tell people what to do and they got to ignore me, which is something I practiced at home with the kids for decades. No more.
... that followed, historic elections, a recession, local control boards, Flight 3407, school proble... in a recession that's affecting the advertising budgets that pay for the news operation, and in a ...
Newspaper executive Michael Schenkler, a longtime receiver of press releases, is sampling life on the sending end of the PR machine these days. Schenkler, publisher of Huntington's Long-Islander and the Queens Tribune community papers, launched a public relations firm called New York Strategies last fall to handle such clients as the Huntington Housing Authority and businesses in and outside his newspapers' coverage areas.
... media battles historic declines in advertising, steady circulation losses and increasing competit... and pop retailers cut their advertising budgets during the recession and "hyper- local" purveyors ...
While companies in other industries are building interactive online relationships with their customers, a lot of pharma marketers are still trying to figure out how to push marketing messages out to their customers the same way they've been doing it for decades. The softness in the current advertising industry may be a catalyst to do things a little differently and this should result in shifting more marketing dollars to interactive and online media to better reflect the realities of a rapidly changing media landscape.
...-term winners when the dust from the recession settles. Is this the year that healthcare marketer... traditional advertising and marketing budgets to online has frustrated a lot of people at intera...
WASHINGTON -- Consumers snapped back to life at the start of the year, renewing hopes the recession is losing steam. Even though the economy shrank again in the first three months -- and by a lot -- Americans stepped up purchases of cars, furniture and appliances. The surge in consumer spending, which accounts for about 70 percent of the economy, could set the stage for a rebound later this year.
... from the recession and evaporating advertising budgets. And bearings and specialty steels maker T...
..., tightening credit, maintaining budgets, maintaining prices, increasing liquidity, reducin... sales promotion, but not increasing advertising. Labor force reductions occurred, with 50% of mana...
The 1980s were dominated by controversies over the station's racial identity, and whether it should promote music with cross-over racial appeal. As young Whites grew increasingly attracted to Black music, especially disco and light or "progressive" jazz, WAMO sought to grow its market share by positioning itself as a cross-over station with multiracial appeal, ironically in a way harking back to the days of WHOD. Doing so intensified debates over what should be the station's racial identity and music profile. The controversy went public in 1979, when WAMO's new program director, Mike Payne, replied to a question about the decreasing amount of "Black" music on the airwaves with his own question: "Who knows what Black music is?" Payne had already ramped up the amount of disco, pop and pro...
...-over programming, plus increased advertising and appeal to the religious audience did, in fact,... station when they are trying to get Black budgets from advertisers." Community activist Fred Logan c... became clear that in this era of recession and shrinking advertising budgets, the circle coul...
They come from garden clubs, historical societies and networks for young professionals, all with a common goal: More - and ideally free - publicity. That's what attracts most students to Marvin Stockwell's "Public Relations For Nonprofits" class at the University of Memphis .
... don't have a lot of money to pay for advertising so we try to see what works best," McDowell said. ...Stockwell said the recession has forced many organizations to slash advertisingg budgets and smaller nonprofit groups often just don't have...
... start of the year, renewing hopes the recession is losing steam. Even though the economy shrank ag... from the recession and evaporating advertising budgets. And bearings and specialty steels maker T...
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