Tight budgets have prompted many states to cut spending on tourism advertising and marketing. Not West Virginia. A U.S. Travel Association study found that 31 states cut funding for tourism advertising and marketing between 2008 and 2009. USA Today reported last week that about 20 states cut spending in the past year.
GM's plan calls for a series of aggressive cost-cutting measures, including slashing salaried worker costs by 20 percent by cutting jobs and retiree health care benefits to save or raise about $15 billion. GM also says it will cut marketing and advertising budgets and capital expenditures. In addition, the automaker will sell more assets. GM is already exploring the sale of Hummer, and some other brands owned by the automaker are being considered for potential sale. Some analysts have said the automaker will even need to reevaluate spending on events like Detroit's GM River Days, GM Style held in the city in conjunction with the North American International Auto Show, and other endeavors. Thought being, lavish parties and major celebrity events are hard to justify when people are losing...
Violi currently serves as the hospital's chief executive officer, while Deluzio, an attorney, is active in legal and regulatory matters affecting it.
... fire everybody in sight, we don't cut advertising budgets or cut programs. In fact, since we've been...
MARCH is an interesting time of year. The calendar promises spring this week. Professional and collegiate basketball seasons are both in full swing. Major League Baseball's spring training has begun with excitement and anticipation for the upcoming season. Most companies are completing the first quarter and forecasting their business outlooks for the remainder of the year. March also is the beginning of the recognition dinners, various benefit programs and golf tournaments for many worthwhile organizations. A scan of your mail or e-mail will undoubtedly yield a number of save-the-date notices or actual invitations to attend or advertise at an event. Most advertising and marketing budgets have been cut dramatically. The current economic climate requires all business expenditures to be vi...
* U.S. advertising spending plunged the most in seven years as companies cut marketing budgets to weather the falling home prices and lending freezes that are stifling consumer spending. Ad spending fell 3.7 percent in the second quarter from a year earlier, the biggest decline since 2001, New York-based market researcher TNS Media Intelligence said
Retail advertising has been hit hard, but I'm not sure if we can define it as the hardest," said Crush Creative's Polan. "However, there is no question that budgets have been reduced. We are already seeing things turning around. 'Back to School' was a big push and 'Holiday' is trending well, also. The Entertainment clients are going strong, as are cosmetic companies. We see that our clients that have lower ticket items are generally fairing well.
Family businesses are taking unique, sometimes drastic measures to keep the dream alive. The family firm rolls with the same economic tide as everyone else. But when fiscal waters roil, the risk may be greatest for mom, pop and especially the kids, who might've banked on a sinking ship. "Now they have to go out and develop new skills and get other jobs," noted Garden City attorney Ellen Victor. "They didn't just lose a job. They've lost their livelihood.
... overhead: lower salaries, slashed advertising budgets, reduced stock and most nonessential expen...
If today's media landscape had a theme song, it might well be REM's Everybody Hurts. Professional advertising continues its long downward trend, but suddenly, medical publishers have plenty of company. As patent cliffs approach and the FDA takes a more skeptical approach on drug safety and approvals, marketers are under pressure to cut costs. Over the last few years, as more companies embrace multichannel marketing, promotional budget shifts are noted as more is getting invested into digital. Those companies that are traditionally supporters of journal advertising are not necessarily cutting these budgets to accommodate this shift. Both publishers and agencies alike are challenged with broadening their capabilities and offering a wide array of media options that reach healthcare practit...
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